Here at Clearcast we know that the agencies we work with are generally happy with the time we take to provide feedback on submissions. Nevertheless, we know that speed is of the essence in the hectic world of advertising. Over the years we’ve had requests from agencies to consider starting up a Fast Track service. So…here it is!
If you use Clearcast’s Fast Track service then you are guaranteed to receive feedback on a submission within 1 working day. That means that if you send us a submission at 3pm on Tuesday, you will have feedback by 3pm on Wednesday. If you send us a submission at 3pm on Friday, you will have feedback by 3pm on the following Monday.
The cost to Fast Track a submission (script or video) is £500 + 20% VAT.
Some submissions with certain types of claim or which raise contentious points could require further discussion within Clearcast or with an external technical consultant. Therefore not all submissions will be suitable for Fast Track feedback, but we will assess any submission and let you know. There will be no charge if it is decided that a submission is not suitable for Fast Track, and the work will be transferred to your usual Clearcast contact for handling in the normal way.
Fast Track submissions will be directly handled by the Clearcast Fast Track Manager rather than an agency’s usual Clearcast contact.
It is important to note that to get the ad cleared the usual Clearcast requirements apply. The wording of claims and the substantiation for them will be examined, and potential issues will be flagged up. Clearance of any ad will be dependent on it complying with the relevant advertising rules.
Submissions can be Fast Tracked at any point – script, rough cut, or final clock – even if previous stages have been completed without Fast Track. Payment is once per ad – so if you have already paid to have a Fast Track script approved, there is no further cost to Fast Track the video as well. Bulk discounts may be possible depending on the nature of the submissions.
To learn more about Fast Track, contact the Fast Track Manager, Matthew Stevens, on 020 7339 4777 or email him on firstname.lastname@example.org. You will need to submit to CopyCentral in the usual way but by choosing to mark your work as a Fast Track submission it will be removed from your usual contact’s workload and go straight to the Fast Track team.
Full Terms & Conditions are available here.