Copy Development & On-Set Guidance

Great ads don’t just materialise from thin air. They’re the product of hard work and moments of inspiration from a whole group of people.


If you’re part of a creative team, you’ll know that sometimes it’s good to get some external ideas and input. That’s where we come in. We’ll work with you to analyse ideas, spot potential clearance issues early or even on set while you’re shooting and identify ways to address problems. The idea isn’t to restrict your thinking or shoot down ideas that have great potential. But we will test your concepts against the BCAP Code to make sure your greatest ideas have the best possible chance of actually getting on air.

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