Summer Newsletter

12th June 2019

Whether you’re new to Clearcast and want to get to know us and our work a little better, or have worked with us for years and just want to stay ahead of the game, there’ll be something in here for you.

Fast Track

This week we launched our Fast Track service, which guarantees a 24 hour turnaround on submissions when you need it most. To celebrate the launch we’re running a competition until 21st June which tests your knowledge and gives you the chance to win an Apple watch. 

5 Hot Topics

We’re often asked if there are any advertising categories that are especially challenging at the moment. We take you through Food, Alcohol, Motoring, Gender Stereotypes and Gambling.

Viva La Vulva

Read our case study on how our Copy Development service helped AMVBBDO and Bodyform break taboos and push boundaries with their Viva La Vulva advertising campaign.

On-Set Guidance

When there may be last minute changes to a script, improvisation, or just for peace of mind, Clearcast can attend your shoot to provide guidance as you go.

Honesty is my USP

How can our TV Admin service help you?

Subtitle Now

Only around 60% of TV ads are subtitled and the percentage of VoD is much lower. With some 7.5 million people using subtitles, if you aren’t subtitling your ads then your client is missing out on audiences that they have already paid for.

Training Update

Have you been on one of our popular courses yet? They help agencies, creatives, advertisers and broadcasters get to grips with ad rules and learn how to work within them.

Super Supers

You all know the guidance around legal supers in ads changed in March. A few months on and we’re offering the very latest advice for getting them right. 

Linear vs VoD.

Is your ad going to air on TV? Will it run on VOD? Are you unsure? When you create a new submission on CopyCentral, you will be asked whether your submission is for Linear/VOD or VOD only.

A Question of Trust

Our MD Chris Mundy addresses the public’s trust issues with the advertising industry. 

And much more!