Sky has announced it’s requesting all agencies to use CARIA® to send copy instructions (except for spot by spot and AdSmart rotations which currently CARIA® doesn’t process). This will take effect for any campaigns that have a start date of 1st of June 2019 and beyond.
Sky has discussed training needs with Optimad Media Systems (who own and operate CARIA®) and they have agreed to work with agencies to provide access to the system (at no additional charge) and also provide training if necessary, which can be provided remotely.
In order to ensure everything runs smoothly, agencies should contact Optimad Media Systems soon to arrange this, if required.
Email address: email@example.com
Telephone number: 020 7468 6640
Further details of the change can be found on Sky’s website