HD Commercials and your clearance

10th February 2015

Sky has announced that it will commence the broadcasting of commercial content in the true HD format from Sunday 1st March 2015.


This means that SD and HD versions of commercials will now be distributed to broadcasters according to their preferred specification.


What this means for the clearance of your creative:


  • The same clock number should be used irrespective of whether the commercial format is SD or HD. Clearcast will not normally clear the same creative under different clock numbers as this will slow down our workflow and delay clearance for everyone.


  • Where we are asked to clear the same creative under different clock numbers, for example where an HD version has been clocked separately in error, we will apply a charge for clearance.


  • There is no need to resubmit previously cleared commercials with new clock numbers if you remaster them in HD. The clock number of the previously cleared commercial should be used.


Following these simple steps will save time and money on unnecessary clearances.


If Clearcast are asked to clear the same commercial under both SD and HD clock numbers by some clients it will increase our clearance times overall which will be detrimental to the industry as a whole. Therefore, where clients have a specific reason to submit separate HD as well as SD clocks for the same commercial we will clear both, however levy a £250 (exc. VAT) charge for the additional clock.