Payday loan ads: CAP & BCAP offers new guidance

05th June 2015

Yesterday the Committees of Advertising Practice (CAP) announced they had published new guidance with BCAP to bolster the rules that prevent ads trivialising the serious nature of taking out short-term high-cost loans.


The guidance comes following BCAP’s review of ads for payday loan products, which has taken place over the last year.


You can read much more on this story here on the CAP website.


The guidance comes into immediate effect and can be accessed here.