Now we’re well into January, it’s time to look back at 2018 and compare our clearance stats with those from the previous year.
In 2018 we considered more than 32,100 scripts, which is a little bit down from 2017’s total of around 32,400. Our film total is up at 61,248 considered in 2018, compared to a slightly smaller amount (61,181) in 2017.
In 2018 there were 106 formal investigations by the ASA. Only 53 of these were upheld though, which is a tiny portion of the ads we watched throughout the year.
As you may remember from the start of last year, we decided to bring our KPI target down and to provide a response on 85% of scripts within 3 working days rather than 4. We’re pleased to report that in 2018 we exceeded this and fed back on 94.3% of scripts within the 3-day target, and 98.5% of videos were turned around within 2 days.
We’re looking forward to working with you all and keeping these targets up in 2019.