Agency/Advertiser Certificate
A must-have for all Advertisers and Agencies involved in TV Campaigns. The CPD certified and IPA recognised course will leave you equipped with the essential knowledge of how to get your ads to air and keep them there. Whether you’re brand-new to the industry or looking to brush up on your knowledge, find out how to make your Clearance process smooth and get the approvals that you are looking for.
“Excited to start my next campaign now as I’m feeling pretty confident!”
Charlotte, Iceland, April 2020
The comprehensive, 2-part, live webinar provides a unique insight into every aspect of the clearance process, from script to screen. Learn more about Clearcast, the stages of Clearance, the BCAP code’s key sections, claim support and much more! See below for the full syllabus breakdown.
The fun and informative sessions include plenty of opportunities to ask questions, interactive polls and an exclusive ‘how-to’ video to take away with you. As well as this, you’ll be awarded the Agency / Advertiser Certificate upon successful completion.
Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.
Time: 2 x 90-minute sessions on consecutive days.
Cost: £299 plus VAT
- 5 or more of you? Learn about our Bespoke Training.
- Book your place below, or if you prefer to pay via invoice please contact us at training@clearcast.co.uk.
Looking for more than the basics?
Once you’ve completed your Level 1 Agency/Advertiser Certificate, delve deeper into the areas that matter the most to your work.
- Join the Advanced Certificate to find out more about the most contentious areas such as alcohol, motoring, food, gambling, privacy and political advertising.
- Join Masterclass: Claims & Substantiation to find out the key do’s and don’ts when making claims in your ads.
- Join Masterclass: Offence & Restrictions to understand the nuances of navigating timings & scheduling restrictions in your ads.
Broadcaster Certificate
A must-have for all Broadcasters – both shareholder and non-shareholder – involved in TV Campaigns. The CPD certified course will leave you equipped with the essential knowledge to work with us us to get ads on air and keep them there.
“Alyx and Michael have both very welcoming and friendly voices so it felt very engaging and also well structured. Training each day really flew by!”
Pascale, Warner Media, October 2020
The comprehensive, 2-part, live webinar provides a practical insight into the the TV Advertising Clearance process, including the key sections of the BCAP Code, how scheduling and timing decisions are made, and how claims are interpreted. Please see below for the full syllabus breakdown.
Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.
Time: 2 x 60-minute sessions on consecutive days.
Cost: £249 plus VAT
- Not found exactly what you are looking for? Find out more about our Bespoke courses here.
- Book your place below or if you prefer to pay via invoice email us at training@clearcast.co.uk
Looking for more than the basics?
Once you’ve completed your Level 1 Broadcaster Certificate, delve deeper into the areas that matter the most to your work.
- Join the Advanced Certificate to find out more about the most contentious areas such as alcohol, motoring, food, gambling, privacy and political advertising.
- Join Masterclass: Claims & Substantiation to find out the key do’s and don’ts when making claims in your ads.
- Join Masterclass: Offence & Restrictions to understand the nuances of navigating timings & scheduling restrictions in your ads.
Advanced Certificate
A must-have for all Broadcasters, Agencies and Advertisers seeking a deeper understanding of the most contentious code areas. The CPD certified and IPA recognised course will leave you feeling confident and equipped with detailed knowledge of these areas.
“The course was extremely detailed in certain areas and is so helpful in understanding the nuances involved in the tone and messaging. It was delivered so clearly and time-efficiently, and it’s obvious how thoroughly the hosts know their stuff.”
Frances, Warner Media, November 2020
Often a single ad can overlap several sections of the BCAP Code, which is why it is vital to have an understanding of specialist Code sectors. The comprehensive, 2-part, live webinar provides a unique insight into the most contentious areas including alcohol, motoring, food, gambling, privacy and political advertising.
The fun and informative sessions include plenty of opportunities to ask questions as well as interactive polls. Additionally, you’ll be awarded the Advanced Certificate upon successful completion.
Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.
Time: 2 x 90-minute sessions on consecutive days.
Cost: £349 plus VAT
- Looking for something a little different? Find out more about our Bespoke courses here.
- Book your place below or if you prefer to pay via invoice email us at training@clearcast.co.uk
Masterclass: Claims & Substantiation
Which claims need claim support?
What words and phrases should I be mindful of when making claims in my ad?
Building on the knowledge you’ve learned in your Level 1 Agency / Advertiser or Broadcaster session, delve deeper into this essential topic and gain expert knowledge in claims, and claim support, by joining us on this brand-new course for 2021.
“A fantastic, high energy webinar filled with concise information. I feel more equipped to better advise on what substantiations script may need and confident in my abilities on the difference between subjective & objective claims.”
Bethany, Traffic Bureau, February 2021
A must-have for all Broadcasters, Advertisers and Agencies involved in TV Campaigns. Please see below for the full syllabus breakdown.
The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in!
Time: 10:30am – 12:00pm
Cost: £199 (or £299 if booked together with Masterclass: Offence & Restrictions as part of the Masterclass Combo) plus VAT
Interested in taking this Masterclass? New dates will be announced very soon.
- To be the first to hear when new Masterclass dates are scheduled, keep an eye on this page, follow us on Twitter @Clearcast_train and subscribe for updates straight to your inbox.
- Or email training@clearcast.co.uk to enquire about running it as a Bespoke session.
Masterclass: Offence & Restrictions
How do you decide what might cause offence?
What timing or scheduling restriction might my ad trigger?
Building on the knowledge you’ve learned in your Level 1 Agency / Advertiser or Broadcaster session, delve deeper into this vital area and understand how to navigate the nuances of restrictions when considering harm & offence.
“I absolutely loved the course! The course definitely helps when discussing clearances to clients and flagging any contentious issues to make clearance smoother.”
Sophie, Traffic Bureau, February 2021
The comprehensive live webinar, which is exclusive for 2021, provides a detailed insight into Section 4 of the BCAP code: ‘Harm and Offence.’ Gain expert knowledge of this code rule, as well as the timing and scheduling restrictions that could be applied to your ad as a result. Understand the likely triggers of these restrictions and get involved in the discussions around carefully chosen case studies in order to apply your knowledge of how restrictions could be applied.
A must-have for all Broadcasters, Advertisers and Agencies involved in TV Campaigns. Please see below for the full syllabus breakdown.
The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in!
Time: 10:30am – 12:00pm
Cost: £199 (or £299 if booked together with Masterclass: Claims & Substantiation as part of the Masterclass Combo) plus VAT
Interested in taking this Masterclass? New dates will be announced very soon.
- To be the first to hear when new Masterclass dates are scheduled, keep an eye on this page, follow us on Twitter @Clearcast_train and subscribe for updates straight to your inbox.
- Or email training@clearcast.co.uk to enquire about running it as a Bespoke session.
Hot Topic: Travel Training
Due to recent popular demand, we are offering a special one-off webinar on Friday 19th March, exclusively designed for the travel industry during the pandemic. We will be analysing the challenges that the sector is facing right now, with advice on how to navigate the rules.
With so many travel ads under the microscope due to current COVID-19 restrictions, understandably there is a lot of uncertainty in the sector. The live online webinar will delve into the hot topic and give best practice advice, including our current approach, dealing with our supers policy, exploring ASA guidelines, the nuances involved and social responsibility issues. Plus, misleading advertising, trivialising the pandemic and (as always) the opportunity to have your questions answered.
Date: Friday 19th March
Time: 10:30am – 11:15am GMT
Price: £99 +VAT per person
A must have for all working in the travel category, and with spaces open to both advertisers and agencies alike, we expect demand to be high.
Check out the full syllabus and book below, or email us at training@clearcast.co.uk.