Clearcast Training Programme

Our training provides all the knowledge you need to get ads from script to screen smoothly. We offer a range of virtual and in-person (where possible) courses to help agencies, advertisers and broadcasters of all experience levels get great ads on air and keep them there. 

 

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International / Creative Training

Looking to understand the clearance process beyond the UK?

 

Ever wondered how to stay creative within the boundaries of the code rules?

 

Enquire about International Training or Creative Training Courses.

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Agency/Advertiser Certificate

A must-have for all Advertisers and Agencies involved in TV Campaigns. The CPD certified and IPA recognised course will leave you equipped with the essential knowledge of how to get your ads to air and keep them there. Whether you’re brand-new to the industry or looking to brush up on your knowledge, find out how to make your Clearance process smooth and get the approvals that you are looking for.

“Excited to start my next campaign now as I’m feeling pretty confident!”

Charlotte, Iceland, April 2020

The comprehensive, 2-part, live webinar provides a unique insight into every aspect of the clearance process, from script to screen. Learn more about Clearcast, the stages of Clearance, the BCAP code’s key sections, claim support and much more! See below for the full syllabus breakdown.

The fun and informative sessions include plenty of opportunities to ask questions, interactive polls and an exclusive ‘how-to’ video to take away with you. As well as this, you’ll be awarded the Agency / Advertiser Certificate upon successful completion.

Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.

Time: 2 x 90-minute sessions on consecutive days.

Cost: £299 (or £499 if booked together with the Advanced course as part of the Expert Package) plus VAT

Pre-book now for the 27th & 28th January 2021 via email to training@clearcast.co.uk

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Price: £299.00

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Broadcaster Certificate

A must-have for all Broadcasters – both shareholder and non-shareholder – involved in TV Campaigns. The CPD certified course will leave you equipped with the essential knowledge to work with us us to get ads on air and keep them there.

“Alyx and Michael have both very welcoming and friendly voices so it felt very engaging and also well structured. Training each day really flew by!”

Pascale, Warner Media, October 2020

The comprehensive, 2-part, live webinar provides a practical insight into the the TV Advertising Clearance process, including the key sections of the BCAP Code, how scheduling and timing decisions are made, and how claims are interpreted. Please see below for the full syllabus breakdown.

Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.

Time: 2 x 60-minute sessions on consecutive days.

Cost: £249 plus VAT

  • Not found exactly what you are looking for? Find out more about our Bespoke courses here.

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Advanced Certificate

A must-have for all Broadcasters, Agencies and Advertisers seeking a deeper understanding of the most contentious code areas. The CPD certified and IPA recognised course will leave you feeling confident and equipped with detailed knowledge of these areas.

“The course was extremely detailed in certain areas and is so helpful in understanding the nuances involved in the tone and messaging. It was delivered so clearly and time-efficiently, and it’s obvious how thoroughly the hosts know their stuff.”

Frances, Warner Media, November 2020

Often a single ad can overlap several sections of the BCAP Code, which is why it is vital to have an understanding of specialist Code sectors. The comprehensive, 2-part, live webinar provides a unique insight into the most contentious areas including alcohol, motoring, food, gambling, privacy and political advertising.

The fun and informative sessions include plenty of opportunities to ask questions as well as interactive polls. Additionally, you’ll be awarded the Advanced Certificate upon successful completion.

Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.

Time: 2 x 90-minute sessions on consecutive days.

Cost: £349 (or £499 if booked together with the Agency / Advertiser course as part of the Expert Package) plus VAT

  • Looking for something a little different? Find out more about our Bespoke courses here.

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Price: £349.00

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Expert Package: Agency/Advertiser + Advanced Certificates

A must-have for all Advertisers and Agencies involved in TV Campaigns. Combining the two CPD certified and IPA recognised courses will leave you equipped with the essential knowledge of how to get your ads to air, as well as detailed knowledge of the most contentious areas of the BCAP code.

“I really enjoyed the [Agency/Advertiser] training. It was great to get a better understanding on the codes and processes of how Clearcast works.”

Kate, Public House, April 2020 (Agency / Advertiser Certificate)

“The [Advanced] course was extremely detailed in certain areas and is so helpful in understanding the nuances involved in the tone and messaging.”

Frances, Warner Media, November 2020 (Advanced Certificate)

The comprehensive, 4-part, live webinar provides a unique insight into every aspect of the clearance process, from script to screen. The expert package includes our ever-popular Agency / Advertiser course where you’ll learn about Clearcast, the stages of the Clearance process, the BCAP code’s key sections, claim support, and much more. This is followed by the Advanced course, delving deeper into the most contentious areas including alcohol, motoring, food, gambling, privacy and political advertising. Please see below for the full syllabus breakdown.

The fun and informative sessions include plenty of opportunities to ask questions, interactive polls and an exclusive ‘how-to’ video to take away with you. As well as this, you’ll be awarded both the Agency / Advertiser Certificate and the Advanced Certificate upon successful completion.

Booking the two courses as a package saves you £149 per delegate!

Location: The course is currently run as a 4-part live webinar, however we hope to be able to run in-person courses again in the near future.

Time: 4 x 90-minute sessions. All sessions take place at 10:30 – 12:00 (with the exception of the Agency / Advertiser Certificates on 24th & 25th March, and 21st & 22nd April, which take place at 14:00-15:30.)

Cost: £499 plus VAT (saving you £149!)

Dates: The date options can be found in the drop-down menu below. Within each option, the first two dates indicate the Agency / Advertiser Certificate, and the second two dates indicate the Advanced Certificate. If you would like to combine the dates in a combination which isn’t offered below then please email us as we may be able to book the dates separately for you.

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Masterclass: Claims

Which claims need claim support?

What words and phrases should I be mindful of when making claims in my ad?

Building on the knowledge you’ve learned in your Level 1 Agency / Advertiser or Broadcaster session, delve deeper into this essential topic and gain expert knowledge in claims, and claim support, by joining us on this brand-new course for 2021.

“I really enjoyed the session, particularly discussions around claims… it really helped explain why certain claims have been rejected. I would certainly recommend this to other producers as it was incredibly helpful!” 

Georgia, Truant, August 2020 (Quote about COVID-19 claims featured within the Vital Update webinar series)

A must-have for all Broadcasters, Advertisers and Agencies involved in TV Campaigns. Please see below for the full syllabus breakdown.

The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in!

Time: 10:30am – 12:00pm

Cost: £199 (or £299 if booked together with Masterclass: Offence & Restrictions as part of the Masterclass Combo) plus VAT

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Price: from £199.00

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Masterclass: Offence & Restrictions

How do you decide what might cause offence?

What timing or scheduling restriction might my ad trigger?

Building on the knowledge you’ve learned in your Level 1 Agency / Advertiser or Broadcaster session, delve deeper into this vital area and understand how to navigate the nuances of restrictions when considering harm & offence.

“Hearing the debates you have when deciding, actually made it easier for me to see what needs to be considered when taking in everything that’s in an ad.” 

Matt, STV, November 2020 (Quote about Bespoke Training webinar which focused on timing & scheduling restrictions)

The comprehensive live webinar, which is exclusive for 2021, provides a detailed insight into Section 4 of the BCAP code: ‘Harm and Offence.’ Gain expert knowledge of this code rule, as well as the timing and scheduling restrictions that could be applied to your ad as a result. Understand the likely triggers of these restrictions and get involved in the discussions around carefully chosen case studies in order to apply your knowledge of how restrictions could be applied.

A must-have for all Broadcasters, Advertisers and Agencies involved in TV Campaigns. Please see below for the full syllabus breakdown.

The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in!

Time: 10:30am – 12:00pm

Cost: £199 (or £299 if booked together with Masterclass: Claims as part of the Masterclass Combo) plus VAT

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Price: from £199.00

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