Masterclass: Claims & Substantiation

Which claims need claim support?

What words and phrases should I be mindful of when making claims in my ad?

Building on the knowledge you’ve learned in your Level 1 Agency/Advertiser or Broadcaster session, delve deeper into this essential topic and gain expert knowledge in claims, and claim support.

“A fantastic, high energy webinar filled with concise information. I feel more equipped to better advise on what substantiations script may need and confident in my abilities on the difference between subjective & objective claims.” 

Bethany, Traffic Bureau, February 2021

A must-have for all Broadcasters, Advertisers and Agencies involved in TV Campaigns. Please see below for the full syllabus breakdown.

The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in!

Cost: £199 (or £299 if booked together with Masterclass: Offence & Restrictions as part of the Masterclass Combo) plus VAT

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Price: from £199.00

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