Videology – a leading software provider for converged TV and video advertising – today announced their official technology partnership with Clearcast, the company that pre-clears advertising copy for the UK’s major commercial broadcasters. Via a technical integration Videology will be able to ensure that all ads served into Broadcast linear and catch-up content via the Videology platform are real-time compliant with the UK Code of Broadcast Advertising.
The solution is the first of its kind in video advertising technology in the UK.
Kristoffer Hammer, Head of Business Development at Clearcast, said “Advertising compliance has become increasingly complicated in the era of TV & video convergence. By partnering with Videology to standardise delivery we continue to support the industry and enable advertising.”
“We recognise the importance that broadcasters place on this particular requirement, and the fact that it is an essential component in supporting the development of a more dynamic programmatic TV landscape. The partnership with Clearcast allows us to be proactive in providing the highest standard of compliance adherence for all our broadcast partners.” said John Tigg, SVP of Enterprise Solutions, Videology.
The solution is currently in closed beta testing and will be released in mid-August.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.