Unlocking the global ad rules

24th February 2015

Did you know..?

 

In South Africa, 3% of complaints relate to gender issues in advertising? But in Australia the MAJORITY of complaints relate to sex, nudity and discrimination?

 

In Spain there are around 500 laws that apply directly to advertising?

 

In Quebec, Canada there is legislation requiring ads to be in French only?

 

Everyone knows that advertising rules are likely to differ from country to country. So if you are an advertiser who wants to advertise your product abroad or an agency working with a global client, it’s vital you understand the rules and regulations you’ll face right at the start of an international campaign to avoid wasting time and money.

 

Here at Clearcast we’ve been busy working with EASA (European Advertising Standards Alliance) to gather loads of expert advice from around the world to pass on to those who need to know the dos and don’ts of advertising in other countries.

 

We’re delighted to announce we now have filmed presentations from expert speakers from 19 markets, which go through the eight “hottest” sectors of advertising, clarifying the rules in their region.

 

The regions we have in our video library are:

 

  1. Argentina
  2. Australia
  3. Brazil
  4. Canada
  5. Central & Eastern Europe
  6. France
  7. Germany
  8. Hungary
  9. India
  10. Italy
  11. Mexico
  12. Poland
  13. Romania
  14. Russia
  15. South Africa
  16. Spain
  17. The Netherlands
  18. Turkey
  19. USA

 

 

The sectors are:

 

  1. Misleading advertising
  2. Advertising to Children
  3. Food & Drink
  4. Alcohol
  5. Gambling
  6. Environment
  7. Harm & Offence
  8. Automotive

 

And have a read of some of the fabulous feedback we’ve already received on the videos:

 

 

“This gives reassurance that you can speak properly around the rules in countries that are not your own, giving advice to clients around the specific rules in each area.”

Samuel, M&C Saatchi

 

“More and more brands operate across various markets, it is extremely useful to know the differences in regulation.”

Olga, AMV BBDO

 

 

You won’t find such a treasure trove of  well-priced and helpful videos on this topic anywhere else online (or in one place!), so make sure you check out our library next time you need to take that ad abroad. Prices start at £25 per video and invoice and subscription options are also available. You can go for just one sector in one country, one sector across all countries or all sectors across one country – so you really can pick and mix as you like.

 

 

GO TO THE VIDEO LIBRARY NOW

 

 

For general questions about the library  and questions relating to subscriptions and pricing structures please email training@clearcast.co.uk