Restrictions are changing

04th July 2016

From Monday 4th July the restriction and presentation codes Clearcast place on ads are changing.

 

When a script or video is approved Clearcast add any necessary restriction and presentation codes to the paperwork. For scripts this is to remind the agency of important considerations when filming. For videos these codes are used by broadcasters to schedule the advertisement responsibly.

Why are restrictions changing?

It’s important to note that there hasn’t been a change in the BCAP code and that these new restrictions won’t affect the way ads are scheduled. Instead, we’ve updated the restrictions to add more detail.

 

The main change is to the old ‘ex kids’ restriction, which had the code PK. Adverts with this restriction couldn’t be shown in or around programmes with strong appeal to under 16s. The BCAP code however has further detail. Ads for condoms or feminine hygiene products aren’t allowed around programmes for the under-10s. Under our old restrictions Clearcast would have to use the PK restriction and manually let broadcasters know the further detail. With the new restrictions this is made simpler.

We have also clarified the wording of many of the existing restrictions to make them easier to understand or to reflect the latest developments.

What are the new restrictions?

 

Script restrictions
Code Description Notes
LIT Ad for sanitary products or condoms. Not to be placed in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 This is for VOD ads
KA Ad for sanitary products or condoms. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 These ads would previously have received PK (ex kids)
KB Contains content that might cause physical mental or moral harm to children and/or action that, if emulated, could cause danger or harm to children. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16 These ads would previously have received PK (ex kids)
KC Ad for <Specific Category (chosen from drop down menu)>. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16.  Categories to be listed: Lotteries, Football Pools, Equal-chance gaming, Prize gaming, Category D gaming machines, Licensed medicines, vitamins or other dietary supplements, Drinks containing less than 1.2% alcohol, Computer or console game rated 15 or above, Matches, Trailers for films or videos with Certificate 15 or above These ads would previously have received PK (ex kids)
Video restrictions
L1T Ad for sanitary products or condoms. Not to be placed in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 For VOD ads only
KA Ad for sanitary products or condoms. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 These ads would previously have received PK (ex kids) with an explanatory note for broadcasters
KB Contains content that might cause physical mental or moral harm to children and/or action that, if emulated, could cause danger or harm to children. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16 These ads would previously have received PK (ex kids)
KC Ad for <Specific Category>. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16. These ads would previously have received PK (ex kids)
Video Presentation Codes
57 GAMBLING – This ad invites participation in gaming in exchange for money   Legal advice should be sought on this ad being broadcast in Northern Ireland
58 This ad includes a competitor broadcaster or content provider Includes the relevant company name
59 This is a Bingo or Betting ad containing a sign up offer for new customers. A voluntary agreement exists not schedule these ads before 2100