The Financial Conduct Authority (FCA) took over the regulation of consumer credit from the Office of Fair Trading (OFT) on 1stApril.
From 1st July all ads for payday loans and other High Cost Short Term Credit (HC STC) offers will need to state the following in their ads:
“Warning: late repayment can cause you serious money problems. For help, go to moneyadviceservice.org.uk”
After 1st July it will not be acceptable for payday and HCST ads to be transmitted without this warning. Clearcast is now clearing ads with the warning.
The FCA’s policy statement with fuller details can be found here