Over July and August we gave free access to our European Ad Compliance Training videos and ran a meal competition in parallel.
The videos provide essential guidance to help you create and produce compliant ads in France, Germany, Italy, The Netherlands, and Spain. Expert speakers from each country covered the hot sectors of Harm & Offence, Misleading advertising, Environment, Motoring, Alcohol, Food & Drink, Advertising to Children and Gambling.
We were keen to hear your feedback on the videos to see ways we could improve them in future as we add more countries to the video library, so we ran a competition which entered every respondent into a prize draw to win a voucher worth £300 to spend at Duck and Waffle, on the 40th floor of the Heron Tower in London.
Our winner was Kathryn Wigginton of Creative Outpost. Here’s her feedback:
“I found the examples interesting and they really supported what the speaker was explaining. It made it clear how easy it is to mislead the consumer. it was very interesting that the yoghurt packaging failed as it stated that it was ‘high quality’, you really do need to think of the different ways in which consumers will read into the statements.”
Congratulations to Kathryn!
Some more countries have been added to the library – we have America, Australia, South Africa and Canada in the video library so do have a look. We are added more countries very soon indeed so watch this space.