2019 Clearance Review

31st January 2020

Now we’re well into the flow of 2020, we thought we’d look back at the last year which, as it turns out, was a big year for us. We launched our brand-new Fast Track service in June, and our MD Chris Mundy announced his departure after an incredible 11 years at Clearcast. Through this, our team were working hard as ever, so here are a few of our clearance stats from 2019.

In 2019 we considered more than 29,000 scripts, which is a little lower than our 2018 total of around 31,000.  However, our film total is up at 62,540 considered in 2019, which is higher than 2018’s total of around 61,000.

In 2019 there were 62 formal rulings by the ASA. Only 38 of these were upheld though, which is the lowest figure since 2015, a huge drop down from 53 last year and a great indication of how hard we’re working to keep your ads on air.

We’re happy to say that in 2019 we fed back on 94.9% of scripts within the 3-day target, and 98.1% of videos were turned around within 2 days, which far exceeds our targets of 85% for scripts and 95% for videos.

We’re looking forward to working with you all and keeping these targets up in 2020, and with the appointment of our new MD, Samantha Smith, we expect another exciting year at Clearcast.