The Clearcast Training Programme is now taking bookings from January to May. We’ve introduced brand-new Masterclasses in Claims & Substantiation and Offence & Restrictions to further your learning in two

Need something to look forward to for next year? Us too. While we are busy working on the full 2021 Training Programme, we

Three months on from our Summer Vital Update webinar series, we are launching a brand new course designed to give you all of

Are you new to TV and so, probably new to Clearcast? Has your talented team managed to land a massive account? If so, well

We’ve now been given the copy instruction, delivery and approval deadlines for the 2020 Christmas season, agreed by ITV, Channel 4, Sky Media

World Mental Health Day 2020 seems even more significant than usual. We have already made a blog post about the ways that we

We now have our opening times for the 2020 Christmas and New Year period: Monday 21st to Wednesday 23rd December – business as

Following a few adjustments due to the uncertain circumstances of this year, we are now pleased to announce the confirmed Autumn dates for

On 27 July, the government announced its latest Obesity Strategy. From TV’s perspective, the most important element of this strategy is that, despite

Channel 4 Sales now require agencies to use CARIA® for all campaign copy instructions from 1st October 2020. You can view their official

Whether you’re new to Clearcast and want to get to know us and our work a little better, or have worked with us

We’re thrilled to introduce our new ‘Clearcast Out-Of-Hours’ service. The service simply means that agencies and advertisers can now get access to our

We’ve now been given the August Bank Holiday copy deadlines, which were agreed by ITV, Sky Media, Channel 4 and WarnerMedia. Airdate Copy

As you may know, we are pretty active on social media. You can connect to us on Twitter and/or LinkedIn for all sorts

Clearcast continuously works to streamline its procedures, so the clearance process is as smooth and efficient as it can be. In recent years,

We’ve now been given the early and late May Bank Holiday copy deadlines, which were agreed by ITV, Sky Media, Channel 4 and

Our Copy Development service is running remotely and can still offer face to face consultation sessions online. We will assist you in making

Spring into Action: Clearcast Training is now online! Until this difficult time has passed, we are unable to offer our in-person courses. However,

We’ve been closely monitoring government advice relating to COVID-19 and as a precautionary measure to protect staff and their families and to reduce

We’ve been closely monitoring government advice relating to COVID-19 and have decided to test our company wide remote working capability on Tuesday 17th

Danny Turner, Business Affairs Manager What is Attribution? Our TV Attribution service underpins the analysis of TV advertising in the UK and facilitates

In 2019 we read more than 29,000 scripts and considered more than 62,500 filmed ads. The scale and scope of the services we

Our TV Admin service can manage your UK or international TV advertising clearance, TV/VOD delivery or copy rotations. We know the business of getting your ads

CopyCentral will be down for maintenance this weekend while we perform a major upgrade. The system will be unavailable from 7pm Friday 21st

We now have the copy delivery, instruction and approval timetable which has been agreed by Channel 4, ITV, Sky and Turner for the

Until November 2019 Channel 4 and partners have only been able to accept delivery of adverts and sponsorship in standard definition (SD) to

Now we’re well into the flow of 2020, we thought we’d look back at the last year which, as it turns out, was

The 2020 training dates have just been released, make sure to join us! 2019 saw us train a whopping 850+ industry folk, venture

We’re pleased to announce that Sam Smith, Head of Audience Services at the BBC, has been appointed as the next Managing Director of

At Clearcast we work with agencies, broadcasters and advertisers across the UK and beyond, so we can help make your ad clearance and

We’re now sold-out across all 2019 Agency Training Courses! From today we’re taking reserve bookings for 2x Agency courses for next year on Wednesday

We now have the copy instruction, delivery and approval timetable which has been agreed by ITV, Sky Media, Channel 4 & Turner Broadcasting for

Our online submissions system CopyCentral will be unavailable this weekend while we carry out an upgrade. The system will be down from 7pm

Since launching in early June, our Fast Track clearance service (which guarantees feedback on a submission within one working day) has been a

Our opening times for the 2019 Christmas period are below: Monday 16th – Friday 20th December – normal working week Monday 23rd &

Our TV Admin team can help you as the school summer holidays creep in and staff members creep out of the office!  At

UPDATE Monday 15th July: Following a slight delay in the testing phase, we aim to have full access to CopyCentral restored by 14:15

Last year we read more than 32,100 scripts and considered 61,200 filmed ads. The scale and scope of the services we provide means

Whether you’re new to Clearcast and want to get to know us and our work a little better, or have worked with us

We know that speed is of the essence in the hectic world of advertising. Over the years we’ve had requests from agencies to

We’ve now been given the copy instruction, delivery and approval timetable which has been agreed by ITV, Channel 4, Sky and Turner Broadcasting

We have now received the copy instruction, delivery and approval timetable which has been agreed by ITV, Channel 4, Sky and Turner Broadcasting

Following the recent BCAP guidance changes this course will look at the new regulations and provide recent ad examples to back up learning, with

We’ve now received the copy instruction, delivery & approval timetable which has been agreed by ITV, Sky Media, Channel 4 and Turner for

Sky has announced it’s requesting all agencies to use CARIA® to send copy instructions (except for spot by spot and AdSmart rotations which

In mid-December, we emailed our contacts to advise of the new BCAP supers guidance that takes effect from 1st March 2019. To help

Now we’re well into January, it’s time to look back at 2018 and compare our clearance stats with those from the previous year.

2019 marks the tenth year since we launched the Clearcast Training programme and with the industry’s support and recognition, its gone from strength

The Iceland/Greenpeace ad has struck a chord with many people in the UK and beyond as is clear from the number of signatures

We’re now sold-out across all 2018 Agency Training Courses!   We will officially be launching our 2019 dates in the new year.  Our

Clearcast has partnered with subtitling specialist Digital Nirvana to increase the proportion of UK TV ads that are subtitled through a new online

There are strict rules about the use of flashing images and regular patterns in adverts. This is to reduce the risk of exposing

Of course you are!   You’re in the Christmas home-stretch. Our TV Admin team can help you in the crazy run up to

We now have the below copy instructions & delivery timetable which has been agreed by ITV, Sky Media, Channel 4 & Turner Broadcasting for

Over the past few months we’ve been working on a number of changes to our online submissions system, CopyCentral, as part of our

“Inspirational- I have already recommended to all my colleagues” Sojo, Trivago – April 2018   2018 has been another successful year for our

Our opening times over the Christmas period are listed below:   17th – 21st December – normal working week Monday 24th December  (Christmas Eve)

On Monday 24th September the Clearcast Offices will be closed as the team will be on an all-staff away day.   We’ll use

We now have the below copy  instructions & delivery timetable which has been agreed by ITV, Sky Media, Channel 4 & Turner Broadcasting for

Our courses cover the clearance process from script to screen and help you get your ads to air quick sharp.   “10/10”, Marc

Last year we saw about 32,400 ad scripts and considered more than 61,200 filmed ads.   The scale and scope of the services

We now have the below copy  instructions & delivery timetable which has been agreed by ITV, Sky Media, Channel 4 & Turner Broadcasting for

It’s an important principle of clearance that when we clear a clocked ad, an identical ad is delivered to broadcasters under the same

With new tougher guidance for gambling ads now in place, we are ready to reveal our hand…a trio of Gambling Training Courses scheduled later this

The industry Group for Responsible Gambling (IGRG) has announced an amendment to their Code. From 30th June the IGRG will require that references

This Spring edition of our bi-annual newsletter is a very special one. We’re delighted to be celebrating our 10th anniversary here at Clearcast

It’s that time again to take a close look at our clearance stats from the previous year and see how they compare to

Recently the ASA published their figures for the most complained about ads of 2017. The list was largely made up of TV ads

We’ve recently received the below copy & instructions delivery timetable which has been agreed by ITV, Sky Media, Channel 4 & Turner Broadcasting for

In January 2008 Clearcast was born. Some of you will remember when we were still The Broadcast Advertising Clearance Centre (or “The BACC”

We’re delighted to announce we have been awarded the two star “Outstanding” accreditation in the “Best Companies to Work For” initiative.   The

Since we reviewed our processes in 2016, we’ve beaten our targets for feeding back to you on ad scripts and videos. For some

Happy New Year! We’re thrilled to be launching our 2018 Training programme today which is, as always, bursting with sessions that strive to

Last week our Business Affairs team held an industry briefing event on developments in UK and International ad regulation.   Our Head of

ITV has announced that it will move to HD-only delivery of commercial copy from Monday, 8th January 2018.   There is no requirement

The below document outlines the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the 2017 Christmas period.  

Last year we saw about 32,500 ad scripts and considered more than 66,500 filmed ads.   The scale and scope of the services

Our opening times over the Christmas period are listed below:   Friday 22nd December 2017 – Open as usual Monday 25th December 2017 –

Each Spring and Autumn we put together a newsletter which guarantees to have something for everyone.  Whether you’re new to Clearcast and want

On September 4th 2017 CopyCentral, the workflow system at the heart of advertising clearance, will transfer from Hogarth Worldwide to Optimad (a Group IMD

Powered by Clearcast Business Affairs   You probably know us best for clearing TV ads for broadcast in the UK.   But you

The Advertising Standards Authority (ASA) has today published a reversal of a notable ruling from last year. In October 2016 the ASA banned

The Advertising Standards Authority (ASA) has this week published its report on gender stereotypes in advertising. Launched in May 2016 it was clear

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the August bank holiday

We all know being connected on social media is the best way to stay in the loop.   As you might expect, Clearcast

If you deal with a food account you will no doubt already be aware that the rules around products high in fat, salt

Some advertisers wish to audio describe (AD) their broadcast ads, achieved by adding an additional soundtrack which, for the benefit of blind and

Following our recent office refurb we have some further works that need to be carried out.   These will take place on Wednesday 3rd

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the May bank holidays

Following our recent office refurb we have some electrical works that need to be carried out.   This will take place on Tuesday

We’re undergoing a major office refurb here at Clearcast HQ. This means we’ll have a bigger training room, additional space for meetings and

Our UK & International Training Manager Michael Haydon is used to training groups of people right across the advertising industry, from advertisers, agencies and broadcasters.

Twice a year the team at Clearcast put together a newsletter chock-full of great articles.  As ever, this issue features a mixture of

  Clearcast is always looking for ways to serve the industry better by developing useful new services and improving our processes. We’re now

The below document outlines the copy delivery/instruction deadlines that have been agreed by broadcasters for the 2017 Easter period.   Easter 2017 Deadlines   We

Every year we take a look back at the clearance facts and figures to see how we’ve compared to previous years. In 2016

We clear ads for lots of agencies in Scotland and appreciate that London can be tricky to get to for a day’s training.

We trained a record 750 adland folk on our certificate and bespoke courses in 2016 with 100% rating their experience as ‘good’ to

Every year, we see about 33,000 ad scripts and consider more than 68,500 ads. As you can imagine, they cover every subject, market

Yesterday evening we rolled out another exciting change to the way CopyCentral works. We’ve been listening to feedback from across the industry to

Last night we rolled out some exciting changes to the way CopyCentral works. We fully migrated to CopyCentral a little over a year

Earlier in the year the ASA announced that changes were necessary in the way that broadband prices are presented in advertising. From 31st

The below document outlines the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the 2016 Christmas period.  

We’ve teamed up with the Global Advertising Lawyers Alliance to bring you a conference in Amsterdam on 3rd November that will cover hot

Twice a year the team at Clearcast put together a newsletter chock-full of great articles.  As ever, this issue features a mixture of

Clearcast will be open for business between Christmas and New Year as follows:   Monday 19th December – Open as normal Tuesday 20th December

A TV advert for Walkers Crisps starring Gary Lineker has recently been the subject of investigation by the Advertising Standards Authority (ASA). Following

Did you know France is the world’s most visited country?   Not only that, but France also has very tight ad regulation. That’s

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the August bank holiday

We’ve published a revised version of our Notes of Guidance, making it easier than ever to create approval-ready ads before submitting to Clearcast.

From Monday 4th July the restriction and presentation codes Clearcast place on ads are changing.   When a script or video is approved

Great news – our Duration of Hold calculator is back and better than ever. Check it our here.   One of the most popular

The Advertising Standards Authority has released its annual report, which includes some interesting figures. The headline news is that there were more than

UPDATE   In January we published an article on forthcoming changes to how broadband pricing should appear. The ASA have today announced that

The Advertising Standards Authority has announced a review of public opinion on gender stereotyping in ads. You can read their full announcement here.

UPDATE The new regulations are now in place. See CAP’s announcement here. There will be a further consultation and guidance on implementing the

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the May bank holidays

Supers. Legals. Small print. Call them what you will, we’ve got you covered with our brand new bitesize training course.   Led by

Twice a year our team put together a newsletter chock-full of great articles. As ever, our new issue features a mixture of handy

The ASA has today published a ruling which changes our policy when dealing with magazine collections.   In the past Clearcast has made

Gambling advertising on TV continues to be one of the most contentious sectors, and as such comes with a host of regulations. As

If you’ve been struggling to come up with a  resolution for the new year, let us help: get in shape for clearance this year!

The final few clocks that the broadcasters need before Christmas are winging their way to us and the switchboard will be shutting shortly.

We’re proud to promote a paperless working environment, and as a part of that drive we’re changing the way we receive invoices. From

With the final 2015 dates fast approaching, we have now finalised the 2016 dates for our Meet The Consultant service. For those who

**30/10 – An update was applied to CopyCentral this week and we believe this has now been fixed. If you continue to experience

60 years ago today UK commercial TV was born, with the first advert being broadcast on ITV at 8:12pm.   Our Autumn Newsletter celebrates that anniversary,

Following the resounding success of our previous International Training events, we are pleased to confirm another London date this November.   We have

Our new copy clearance system, CopyCentral, is now in use by all agencies submitting to us. That means all 1,100 agencies we work

We’re always looking for ways to make our guidance as accessible as possible, and are pleased to be launching our dedicated teleshopping booklet.

We’ve got some news for you regarding our international services.   We’re always looking at ways we can better support the industry. When the

Copy & Instructions Delivery Timetable – 2015 August  Bank Holiday   Airdate                        

Our CPD Certificate Courses run throughout the season and are the perfect opportunity to learn more about the script to screen process. And

Yesterday the Committees of Advertising Practice (CAP) announced they had published new guidance with BCAP to bolster the rules that prevent ads trivialising the

Following consultation, Ofcom has agreed to simplify non-geographic phone numbers, that is those numbers used for the provision of services to the public.

The protection of children is a very important aspect of the rules governing tv advertising.   Three rulings from the Advertising Standards Authority

The clearance of e-cigarette advertising has been one of the biggest compliance challenges for Clearcast in recent years.   Today the ASA have

Joint UK Broadcasters –  2015 May Bank Holidays     Copy & Instructions Delivery Timetable     Early May Bank Holiday   Airdate    

Our annual bash on February 12th at The Banking Hall was another roaring success. To celebrate, we ran a short competition for guests

Twice a year a team of people here at Clearcast HQ take time out of their busy schedules to produce what they hope

Did you know..? In South Africa, 3% of complaints relate to gender issues in advertising? But in Australia the MAJORITY of complaints relate

Sky has announced that it will commence the broadcasting of commercial content in the true HD format from Sunday 1st March 2015.  

2014 was another busy year for Clearcast. The number of scripts we considered stayed fairly level with over 35,000 scripts submitted for our

Joint UK Broadcasters – 2015 Easter Holidays   For VoD campaigns running between March 30th – April 7th all copy, rotations and tracking tags

Broadcast advertising rules can seem complicated. Whether you work for an agency, a broadcaster or an advertiser, we’ve got a course that will

As well as checking ads for compliance with the BCAP rules, all ads for broadcast are subject to technical checks before they can

  Over July and August we gave free access to our European Ad Compliance Training  videos and ran a meal competition in parallel.  

The bad news is, summer’s almost over. The good news is, we’ve just published our Autumn newsletter which  is full of useful advice,

As we’re now approaching Autumn and the traditional pre-Christmas rush to clear ads, we have reviewed our CopyCentral migration plans. We want to

The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) have recently published their Annual Report 2013.   The report reveals how their

  Clearcast wins for a second year running at the EASA Best Practice Awards   We were thrilled to win a Silver Award

We are very excited to announce our highly anticipated International Video Library has gone live today.   If you work with global clients and campaigns,

  The Financial Conduct Authority (FCA) took over the regulation of consumer credit from the Office of Fair Trading (OFT) on 1stApril.  

We’re thrilled to have recently been granted the two star “Outstanding” accreditation in the “Best Companies to Work For” initiative.   The highly

Below is just a taster of what’s inside   Clear – Everything adverts   How tech has fertilised TV – From our guest writer,

In 2013, Clearcast considered the highest ever number of scripts and films.   In total we considered just over 36,600 scripts, a 6% increase on

As always, it’s jam packed…below is a taster. Clear – Everything ad clearance   Script it! Avoid these common script omissions that we need to

As we’re over half way through the year, we thought we’d update you on how we’ve performed against our service level targets so

We were delighted to be one of three sponsors at the Campaign VIP Party on Croisette Beach in Cannes last night.   The

We’re looking forward to working on a live ad with a difference alongside ad agency 18 Feet & Rising, for broadcast on Comedy Central next week.