Talent Swap with Channel 4

20th August 2018

2018 marked the 2nd year we’ve taken part in a valuable Talent Swap scheme with Channel 4. For a week each, a member of the Clearcast team and a member of Channel 4 Traffic department,  swap places to gain a deep understanding of how the other department works.

 

In June, Lloyd Garman from the Traffic Department at Channel 4 spent a week with us and our Copy Executive Jonathan Laury went to the Channel 4 HQ in Westminster. In October there will be a further swap between our Copy Group Manager Elliot Lord and Channel 4 Traffic Executive Phil Nutter.

 

Readers of our newsletter will know our regular spot “Inny, Outty” which asks a friend of Clearcast the same quirky questions as a Clearcast team member. We thought asking our recent Talent Swap duo similar questions was a great way to get an insight into what makes them tick and what they made of the swap.

 

 

 

Lloyd Garman, Traffic Executive at C4 since Sept 2013  

 

Who was your best boss, and why?

Think I’d have to say Kim, my boss here in Channel 4 Traffic. She’s knows anything there is to know, has always got the teams’ back and is on hand to provide tea and treats when times get tough.

 

What’s the weirdest thing you’ve eaten on holiday?

I tried fermented shark in Iceland earlier this year. I could smell the ammonia standing outside from over 30ft away. It really tested my “I’ll try any food once” mantra…

 

If you had a time machine when would you travel to and why?

I’m a bit worried about going back in time and accidentally messing something up, causing some kind of weird butterfly effect issue in the present day. I’ll stick with the cliché answer and go about a week into the future to get the numbers for the Euromillions.

 

Who would play you in the film of your life?

Dwayne “The Rock” Johnson. For absolutely no reason other than the fact he’s in loads of stuff at the moment, so is clearly open to offers when his work dries up. It’d be great – I can’t imagine anyone further away to looking like me, to play me.

 

What is the best thing about your job, and the best thing about working at Channel 4?

I’m lucky to work with a great bunch of people, but I think it’s also great that everyone seems to have fully bought into Channel 4 and what it stands for. I’m pleased that my role allows me to help ensure that we’re scheduling ads appropriately around what can be challenging and thought provoking programming.

 

What was the most surprising thing about working at Clearcast for a week?

In my day-to-day I only really deal with finished TVC’s, so don’t really deal with any of the ideas/scripts/rough cuts for the ads we put on air. It was really interesting to learn about the details that are scrutinised at an early stage, during the PCM meetings, and the amount of feedback and input Clearcast have with agencies early on.

 

What’s your favourite TV ad of the last few months?

Probably the recent Lloyds Bank “Get The Inside Out” campaign – It’s great to see advertising playing a part in tackling mental health prejudices. I think it’s a welcome and important move towards further diversity in advertising, and encouraging discussion and understanding about mental health.

 

What one thing would you change about advertising in the UK?

No Christmas adverts before December please!

 

 

 

Jonathan Laury, Copy Group Executive at Clearcast since March 2012

 

Who was your best boss, and why?

Well Chris Mundy of course (thanks for the cheque, Chris). But before Clearcast I’d say Ali who owned the indie record shop I worked in back in Tunbridge Wells. On my second day of employment, having somewhat misread the mood, I called him an unprintably rude name. Somehow he let me keep working there for the next couple of years.

 

What’s the weirdest thing you’ve eaten on holiday?

I had an incredible tofu tasting menu in Tokyo. As a devoted tofu-eater I’m aware it’s pretty bland, but the things they did to it… totemo oishii.

 

If you had a time machine when would you travel to and why?

To the future to check how the current political situation plays out, so I know how worried I should be.

 

Who would play you in the film of your life?

That guy who played the Younger Fellow in The Golden Compass, whoever he was.

 

What is the best thing about your job, and the best thing about working at Clearcast?

The best thing about my job is the debating of contentious issues – I like hearing different viewpoints and finding compromises. And it’s all about the people at Clearcast. They’re a lovely bunch.

 

What was the most surprising thing about working at Channel 4 for a week?

Although it seems pretty obvious in hindsight, I hadn’t really thought about how scheduling works in programmes with tricky content. So getting to watch some shows and decide whether any kinds of products would be best left out of breaks was really interesting.

 

What’s your favourite TV ad of the last few months?

I helped with the live clearance of the National Lottery Race To The Numbers ones. I may not have been on set, but the suspense in the editing suite leading up to the winner being announced was incredible. So I’d say those ads, because I saw the logistics of getting them on air.

 

What one thing would you change about advertising in the UK?

A dog in every advert. Ratings would skyrocket. Shareholders, you can thank me later.

 

Photo credit: Oli Scarff/Getty Images