Fast Track, one year on

10th June 2020

“The speed and service of Fast Track made a potential week from hell, a massive amount easier!”– Dan, Saatchi & Saatchi – March 2020

It’s been a year since we launched The Fast Track service and to mark the anniversary we wanted to share a few insights that prove, in our industry, sometimes, fast-tracking is essential! The service was introduced in response to demand from agencies. Despite high levels of satisfaction with Clearcast’s core service, there was an appetite for a faster service when deadlines were tight. In response, we set up a Fast Track service, which guarantees feedback on a script or video submission within one working day.

In August we simplified the process by adding new features to our online clearance system, CopyCentral, that means when you submit your script or video you can click on ‘Fast Track script/video’ and it will land straight into the Fast Track inbox.

One year on and Matthew (the Fast Track Manager), has helped lots of agencies hit their air dates in time-sensitive and demanding circumstances. He has cleared more ads than we had ever imagined, and these ads have been submitted by 302 separate agencies with over half of these agencies having used the service more than once. Demonstrating that the demand was there, and we hope, has now been met.

We have seen that the 24-hour turnaround service can be a lifesaver for the advertising industry in unforeseen and adverse conditions as well as in normal working life where setbacks in the production process are sometimes inevitable.

This April has been particularly busy with agencies and advertisers trying to get their ever-changing messages to air during lockdown. We are pleased that the service could support the quick turnaround needed to get often essential Coronavirus messaging to air whether that be public health messages or brands trying to do their bit to connect with their customers at the peak of the pandemic.

Fast Track is a much-needed service in busy times, but we also encourage agencies and advertisers to book onto our award-winning CPD Certified training sessions. The courses give you the essential knowledge you need to prepare for and manage your clearances. The training programme has been adapted into webinars that have proved extremely successful with agency folk working from home or on furlough, they are bookable here. Or, you can email the training team here for more info.

Matthew says:

“Setting up the Fast Track service and seeing it prove to be so popular has been tremendously exciting and rewarding. Clearance staff here at Clearcast deal with a very varied workload and nowhere is this more true than Fast Track with ads from all sorts of sectors coming across my desk; retail, charity, entertainment, utilities, and pretty much everything in between! It’s fitted in really well with the existing Clearcast Plus premium services and I’m glad that it has been received so positively by clients, agencies and broadcasters as a useful aid in exceptional times”.

To learn more about Fast Track, contact the Fast Track Manager, Matthew Stevens, on 020 7339 4777 or email him on fasttrack@clearcast.co.uk.