Clearcast Myth Buster

This blog was originally published in our 2020 Summer Newsletter. Myth buster: fact, fiction and why you should move when lightning strikes. There

Covid-19: Your questions, answered

By Vicki Ford, Copy Clearance Executive The next few weeks will mark almost a year since we went into the first national lockdown.

Have you met our Consultants?

By Victoria Adomako & Julie Swift – Copy Group Executives Our consultants are an exceptionally hard-working group of professionals who we often rely

Christmas Copy Advice

With Christmas just around the corner, we re-visit some key advice from Copy Group Manager, Matthew Bailey, to find out about some of

How to layout a clock slate

So your script and rough-cut edit have been approved and your clearance is going swimmingly. You create your final ad edit with a

Vital Update Webinar: The Review

By Alyx Leeming, Admin & Communications Executive 2020 has been a momentous year of change with the global pandemic requiring every industry to

The Black Friday Top #6 Tips

Black Friday, a sales trend originating in the US on the day following thanksgiving, has become a shopper’s staple over here in the

Halloween Be Thy Name

By Paul Burrows, Senior Teleshopping Clearance Executive It’s been almost 40 years since E.T. the Extra-Terrestrial landed on earth and gave All Hallows

Fast Track, one year on

“The speed and service of Fast Track made a potential week from hell, a massive amount easier!”– Dan, Saatchi & Saatchi – March

Clearcast on Lockdown

By Adam Amini, HR & Office Executive When we first announced that we would be working remotely for the foreseeable future, we had no doubts

Welcome to Clearcast, Sam Smith

By Sam Smith, Managing Director Hi, I’m Sam, I’m the new MD of Clearcast – I joined in early April. When I say

Gambling advertising watch-outs

By Jennie Demetriou, Senior Copy Group Executive Although the Grand National and other live sporting events have been called off this year, for

Mothers of Clearcast

By Cass Coakley, Senior Communications Executive The tradition of Mother’s Day came about when a woman called Anna Jarvis started a campaign for

Get your fashion ads right in 2020

By Louise Glover and Vicki Ford, Copy Group Executives This blog has been updated from February 2019. London Fashion Week is wrapping up

On-set guidance

Where there may be last minute changes to an approved script, improvisation or just for peace of mind, Clearcast can attend your shoot

Top Tips for starters

Advertising is a fast-paced business, both in terms of the work and the staff turnover. We put as much information as we can

Sshhh, it’s taboo!

Clearcast on Festival of Marketing panel, discussing taboo products Seb Lynch, Copy Development Manager A major part of my role is to help

Clearcast Agency Survey Results

In July we undertook our 8th Agency Survey. Many thanks to the 366 of you that took the trouble to respond; as promised


It’s just over a month to go until one of the biggest sales events of the year arrives. Below, our Senior Copy Exec Nicola

How to make your ads clear

Niamh McGuinness, Head of Copy Clearance This article was originally published in Campaign Magazine on 11th September 2019 Clearcast services underpin UK TV

Chr****mas ad chat in September?!

“Surely not!?’ Someone working outside of the TV advertising industry might say.’ But as we all know, getting those festive ads submitted to

Alcohol Advertising

Ads for alcohol are among the most closely scrutinised and are often subject to challenges and subsequent investigation by the ASA.   Alcohol is

New York & Legal Supers: The results

Cass Coakley, Admin and Communications Executive Following the mid-year training update published in our summer newsletter we also wanted to follow up with

A Question of Trust

Chris Mundy, Managing Director This blog was originally posted in our Summer Newsletter on 12th June 2019. It won’t have escaped your attention

Out & Proud

Not only is this weekend the annual London Pride celebration, with LGBTQ+ people and allies celebrating being out and proud across the capital,

Representative APRs

By Jan Cooper and Nicola Wynter, both Senior Copy Group Executives At Clearcast we deal with some very tricky claims but APR triggers

Case Study: Bodyform Viva La Vulva

A case study about how using Copy Development can help advertisers break taboos and push the boundaries of what is considered too offensive

Swearing in ads

This was a blog originally written by Cass Briscoe and posted in our Autumn 2016 Newsletter but has been updated where necessary. On

CARIA® : An unassuming hero

By Dan Shawcross, Director of Client Services for Peach Media   We asked Dan Shawcross who is Director of Client Services for Peach

International Women’s Day

By Cass Coakley, Admin & Communications Executive   International Women’s Day (March 8th) is a global day celebrating the social, economic, cultural and political

Getting your fashion ads right

By Louise Glover and Vicki Ford, Copy Group Executives   London Fashion Week has just taken its biannual bow and once again front

M&S Food – A Christmas Case Study

A case study about the M&S Food 2018 Christmas TV campaign which used different parts of the Copy Development service at different stages

Car Tech ads

By Oliver Golden, Senior Copy Group Executive.   We wrote a piece on the topic of car-tech in ads only a year ago


Back in February of this year, the Committee of Advertising Practice (CAP) announced tougher standards on Gambling advertising, focusing on ads’ appeal to

The mighty clock number

This article was originally published in our Autumn 2017 Newsletter, but it’s always good to be reminded about The Mighty Clock Number.  


By Jonathan Laury, Copy Group Executive   Games have come a long way in a very short space of time. Just in the

Teenage Kicks

It’s not just ads that are taken seriously at Clearcast. We’re big believers in working with our local community and this summer was

Talent Swap with Channel 4

2018 marked the 2nd year we’ve taken part in a valuable Talent Swap scheme with Channel 4. For a week each, a member

Christmas Ads…already

Yes, it’s still scorching out there and hard to believe Christmas ads are already upon us here at Clearcast HQ.   But they

How could digital learn from TV?

This piece originally featured in Campaign magazine on June 18th 2018.   By Chris Mundy, MD at Clearcast Photo credit: Colin Stout  

A view from the ASA

This was originally written for our special edition 10th anniversary newsletter which published in March this year.     By Guy Parker, Chief

Verifiability of claims

By Barry Noone, Teleshopping Copy Group Executive   The issue of verification/verifiability has recently been in the spotlight and we felt that it was

On-set guidance 

By Seb Lynch, Copy Development Manager   In an ideal world the filming of all television ads would follow the exact wording of

Vegan Claims in ads

By Lydia Palmese, Copy Group Executive   Updated 15th June 2018   We’re starting to see ‘vegan’ claims appearing in ads and it

The morning viewing meeting

This post originally featured in our Autumn 2016 newsletter but is always relevant, especially in the run up to Christmas.   It’s 10:05.

Staying safe with in-car tech ads

Clearcast – A Safe Pair of Hands   By Niamh McGuinness, Head of Copy Clearance   Those that work with Clearcast will know

Online Estate Agents

By Catherine Leyland, Copy Group Manager   Clearcast has recently seen an increase in ads for online-based estate agent/house selling services.  Charges are

Scale Reference

Jonathan Laury, Copy Group Executive   There are particular quirks to be aware of when advertising children’s products, but the one which seems

The results of our Agency Survey

Chris Mundy, Managing Director   Earlier this year we invited all current users of CopyCentral to complete a survey on their experience of

The Clear View: Car Ad Rulings

The Advertising Standards Authority has recently published the results of complaint investigations into three different car ad campaigns. In all cases the complaints

The kids are alright

The first half of 2017 has been an action-packed one for the Clearcast Training programme. If you have attended and enjoyed one of

Ten Top Tips For New Starters

Advertising is a fast-paced business, both in terms of the work and the staff turnover. We put as much information as we can

Holiday flight taking off
Let Your Holiday Ads Take Flight

Welcome to Clearcast airways, your fastest way to ad clearance bliss. Make sure your seat back is up, your tray table is stowed

Payday Loans – Serious Business

Payday (or High-Cost Short-Term) loans have been one of the most contentious advertising sectors for a few years now. The ASA and CAP

Alternative Facts in Advertising

It’s only February, but already ‘Alternative Facts’ is set to be the phrase of the year. It’s generally being used as a euphemism

What To Look Out For In 2017

Will it be plain sailing in advertising clearance in 2017, or do choppy waters await? If you work on accounts that fit these categories and

The Clear View: Bgo.com

The Advertising Standards Authority has upheld a complaint about gaming site Bgo.com. Gambling has proved to be as hot a topic as ever

The ad tech company Monterosa's logo
Ad Tech: Monterosa

By Kristoffer Hammer, Head of Business Development, Clearcast Ltd   THE KING HAS RETURNED!   In my last post I talked about ways

Retail Right First Time

We see a lot of ads. More than 30,000 scripts a year (but who’s counting). Some are super-glamourous big budget behemoths, but the

A still form the Missguided ad which utilised never.no ad tech
Ad Tech: Never.no

By Kristoffer Hammer, Head of Business Development, Clearcast Ltd Social media vs & TV advertising   For many years advertisers have looked at how

Ad Tech Tuesday – Shazam

By Kristoffer Hammer, Head of Business Development, Clearcast   Clearcast is fortunate enough to be approached by tech companies that can help do

Gambling Ads and Youth Appeal

Whether it’s a flutter on the fillies, betting on bingo or cashing out at the casino, gambling ads are a strong presence on

Alcohol Advertising Rules

The alcohol sector has undergone something of a renaissance of late, with more wackily-named beers than you can shake a pint glass at

Slim kale stems
Ads for slimming products

Now the festive cheer and feasting are over, the New Year usually ushers in a cornucopia of ads offering ways to get back in

Junk Food Advertising

One of the sectors garnering the most media attention at the moment is junk food advertising, particularly in relation to children. As the

No Sexism Please, We’re Swedish

There’s just a week to go until our International Training event, where Elisabeth Trotzig (Director General of Reklamombudsmannen) will be one of the

Toy ads top tips
5 Playful Tips For Toy Ads

We’ve already seen a bulging Santa-sack full of toy ads in the run up to Christmas, and we know there are more to come. Here’s

The Clear View: Honda

Cars ads must not refer to speed in a way that might condone or encourage dangerous and irresponsible driving. This is a fundamental

The Clear View: Booking.com

There have been a number of ads in recent months that have included what is best described as ‘swearword play’. A Booking.com ad

Haig Club Whisky & David Beckham

The Clear View: Haig Club   Whether an alcohol ad is likely to appeal strongly to under-18s is something we have to consider

Sainsbury’s Christmas ad

The Clear View – Sainsbury’s Christmas ad   Christmas ads are now hotly anticipated.  In recent years, particular retailers’ campaigns have been  trailed

2014 Agency Survey

Here at Clearcast, we believe strongly in listening to what you have to say about how well we’re providing the services we offer.

Jaguar F-Type

The Clear View – Jaguar F-Type   This week’s ASA adjudications included the result of a fairly common investigation into whether the driving

Kronenbourg 1664

The Clear View – Kronenbourg 1664   In the event that an ad is complained about and investigated by the ASA, Clearcast and

Save The Children

The Clear View – Save the Children   Every Wednesday the ASA publish their adjudications on the complaints they have investigated. In fact

Hello new website

Welcome to Clearcast’s new website and blog.   Today we’re launching a complete overhaul of our website. Our previous site served us well