Mothers of Clearcast

19th March 2020

By Cass Coakley, Senior Communications Executive

The tradition of Mother’s Day came about when a woman called Anna Jarvis started a campaign for an official holiday honouring mothers in 1905, following the death of her mother that year. The first major celebration of the holiday was in 1908 when Jarvis held a public memorial for her mother in her hometown of Grafton, West Virginia.

Years later, as the holiday became more commercialised and businesses profited from the celebration, Anna ended up campaigning for the removal of the holiday from the national calendar. She felt it contradicted and defeated the whole point of the day she had worked so hard to make official.

Here at Clearcast we see lots of TV adverts selling cards, flowers and gifts for Mother’s Day, so in order to ground us and bring us back to Anna’s sentiment, we are chatting to our resident mums about the ups and downs motherhood can bring. As a day originally meant for expressing love and gratitude to mothers and acknowledging their sacrifices, we are sharing open and honest views of motherhood. No frills or corner shop choccies here.

We have lots of mums, mothers, mummies at Clearcast and whatever name they go by you’ll know they’ve experienced the typical, and not so typical highs and lows of being a mother. We distracted them from clearing Mother’s Day copy and got down to the nitty-gritty. How many times can we say mother in one paragraph!? Anna would be proud.

Jennie, Senior Copy Group Executive- ‘Mum’ or ‘hey lady’ to William (2yrs)

‘The best parts of being a mum are the easy things to mention, watching someone learn new things and experience them for the first time, and seeing them navigate that. They love you unconditionally, but that doesn’t mean it’s without judgement. The hard part is knowing there is always someone who will give you honest feedback, invited or not, at any time, more likely when you’re in a room full of people and at the top of their voice.’

Baljit, Operations Administrator– ‘Mum’ to Mohi (12yrs) and Reet (2yrs)

‘Being a mother is the most rewarding and the most frustrating experience…motherhood is a unique time in your life. You are on the threshold between being a child and a mother. You experience not just the birth of a baby, but your own rebirth as well – of your identity as a woman, rather than a girl. On a lighter note, I get to wear matchy-matchy outfits now I have a daughter!’

Nicola, Senior Copy Group Executive- Mummy’ to Luca (9yrs) and Teo (6yrs)

‘The best part of being a mum is loving two little ones more than yourself and having that love directed right back at you. Seeing them grow and develop is a great feeling, I love watching their personalities evolve as they get older. The worst part is all the backchat, the draining of any money and my body- since my pregnancies ravaged it!’

Happy Mother’s day to you all from Clearcast.

We’re now remote working until further notice

17th March 2020

We’ve been closely monitoring government advice relating to COVID-19 and as a precautionary measure to protect staff and their families and to reduce our footprint to delay the transmission of the virus, we have asked all staff to work from home from today until further notice.

We would like to reassure agencies, advertisers and partners that this decision won’t impact on our services, workflow and ability to clear ads in the usual way, to the usual timescales.

Please continue to use our online submissions system CopyCentral to upload scripts, filmed ads and comments and continue to communicate with us via email and phone in the usual way, as we can make and receive calls via our company laptops. Our switchboard will be operating as normal, from a remote location.

For more information on how to reach us, please check the Contact Us page on our website, and for regular updates please keep an eye on our Twitter and LinkedIn pages as well as the news section on our website.

Anyone who is booked onto an upcoming Clearcast Training course will have already been contacted regarding postponement of their session.

Clearcast will operate remotely on March 17th

11th March 2020

We’ve been closely monitoring government advice relating to COVID-19 and have decided to test our company wide remote working capability on Tuesday 17th March, in case an official, longer period of remote working is later recommended.

We would like to reassure advertising agencies, advertisers and partners that this test date won’t impact on our services, workflow and ability to clear ads in the usual way, to the usual timescales. Working from home has been part of Clearcast life for a long time; we all have company laptops which work as well at home as they do in the office.

Please continue to use our online submissions system CopyCentral to upload scripts, filmed ads and comments and continue to communicate with us via email and phone in the usual way, as we are set up to take calls from our company laptops. Our switchboard will be operating as normal, from a remote location.

For more information on how to reach us, please check the Contact Us page on our website, and for regular updates please keep an eye on our Twitter and LinkedIn pages as well as the news section on our website.

There are currently no plans to reschedule our training courses but we will be in touch with delegates immediately, should this change.

What’s new about Attribution?

06th March 2020

Danny Turner, Business Affairs Manager

What is Attribution?

Our TV Attribution service underpins the analysis of TV advertising in the UK and facilitates a range of activities from media auditing, to lead generation, to share of voice analysis.

How does it work?

The service applies standardised naming conventions and codes for Product, Advertiser, Holding Company and Buying Agency to all BARB reported commercial copy.

BARB subscribers using the Attribution dataset can do analysis such as:

  • Break down commercial impacts for a Buying Agency by advertising sales house, to see what share they’re taking
  • As an advertiser, find out which competitor brands are currently on air
  • Find out which Buying Agency is buying spots on a competitor for a particular brand
  • The data also facilitates ‘spot matching’ – enabling Buying Agencies to link the booked schedule to actual spot transmissions for reconciliation and consolidated campaign reporting    

What’s new about Attribution?

In 2020 we’ve extended the data reported by the service to also include the Creative Agency name for each piece of copy, by linking Attribution to our CopyCentral system. This is an exciting extension for the service and is the first of several planned enhancements.

What else can it do?

We also provide Sponsorship Attribution data for ITV, Channel 4, and Sky Media.      

Who subscribes to the service?

Subscribers to the service include BARB data bureaux and research companies.

Who looks after the service?

The service has been managed by Clearcast and operated by Peach Media since 2007. For enquires please contact Danny Turner at Clearcast on tvadmin@clearcast.co.uk

9th Edition of our Welcome brochure released

03rd March 2020

In 2019 we read more than 29,000 scripts and considered more than 62,500 filmed ads.

The scale and scope of the services we provide means sometimes our clients need a hand getting started. So we created this handy guide a few years ago and like to refresh it regularly. It’s also useful for anyone who’s worked with us for a while but would like a deeper understanding of how else we can help to get those ads to air beyond our usual ad copy clearance service.

Today we are releasing the 9th edition (PDF).

The guide explains how we work with advertisers, agencies, and media companies to get great ads to air and keep them there. It paints a picture of what we do, how we do it and how we can help you.

Chapters include:

1.Clearcast in a nutshell and where we fit into the industry

2. ASA, BCAP and The Codes (including what to do if someone complains about your ad)

3. How Copy Clearance works (including how to make your clearance run smoothly)

4. Our Extra services

5. Clearcast for Media Owners and Media Buying Agencies

6. FAQS, common ad restrictions and glossary

DOWNLOAD EDITION 9 OF THE WELCOME TO CLEARCAST BROCHURE

To request a handy A5 copy email communications@clearcast.co.uk and include your postal address.