May Bank Holiday Deadlines 2018

12th April 2018

We now have the below copy  instructions & delivery timetable which has been agreed by ITV, Sky Media, Channel 4 & Turner Broadcasting for the 2018 May bank holidays.


VoD campaigns starting 7th & 8th May, all assets should be delivered by 27th April.


VoD campaigns starting 28th & 29th May, all assets should be delivered by 18th May,



Airdate Copy Instructions By  Copy Delivery By Copy Approval By


Mon 30th April 25th April 26th April 26th April
Tues 1st May 26th April 27th April 27th April
Wed 2nd May 27th April 30th April 30th April
Thu 3rd May 30th April 1st May 1st May
Fri 4th May 1st May 2nd May 2nd May
Sat 5th May 2nd May 3rd May 3rd May
Sun 6th May 2nd May 3rd May 3rd May
Mon 7th May** 2nd May 3rd May 3rd May
Tues 8th May 2nd May 3rd May 3rd May


Mon 21st May 16th May 17th May 17th May
Tues 22nd May 17th May 18th May 18th May
Wed 23rd May 18th May 18th May 18th May
Thu 24th May 21st May 22nd May 22nd May
Fri 25th May 22nd May 23rd May 23rd May
Sat 26th May 23rd May 24th May 24th May
Sun 27th May 23rd May 24th May 24th May
Mon 28th May** 23rd May 24th May 24th May
Tue 29th May 23rd May 24th May 24th May



** Bank Holiday


To comply with these deadlines PLEASE ensure additional time is factored in for Clearcast approval. Approval should be before or by the delivery date. Please be aware 2 clear working days are required for approval.

Clocked ads are final

05th April 2018
It’s an important principle of clearance that when we clear a clocked ad, an identical ad is delivered to broadcasters under the same clock number.


We recently sampled over 300 clocks comparing the version we were sent with that delivered to one broadcaster and found that in a small number of cases there were differences, some of which were substantive enough to affect the clearance status of the ad.


Apparently small changes made in post-production may be significant in practice. Of particular concern are edits to an ad that may trigger photosensitive epilepsy. Every ad we clear is tested for this and changes to ads made after clearance invalidate these tests. Changes may not just be technical: another example is substantiation for pricing; if pricing is changed in the ad delivered to broadcasters that substantiation is no longer valid.


Please be aware that where a clocked ad is changed after clearance, the clearance will no longer apply and the ad will be made unacceptable. This is likely to put such ads in breach of client agreements with broadcasters which require ads to be preapproved.


If you need to make minor changes in post production and want to clear your ad in parallel, send us rough cut versions. We will provide guidance on the rough cuts and approve the final clocked ad when it is ready.


If you have any queries related to this, please contact your Clearcast clearance executive or email