We clear ads for lots of agencies in Scotland and appreciate that London can be tricky to get to for a day’s training. So we’ve decided to go north of the border to Edinburgh in March!
We are heading to the charming capital to share our Clearcast clearance wisdom. This is an opportunity not to be missed if you are based in the city or simply if Edinburgh is closer to you than London!
The course will cover those all important areas including the BCAP code, claims and support, legal supers, common reasons why ads get rejected/complained about and general handy tips on how to get your ads to air quickly and keep them there.
“As a novice to the whole Clearcast approval system and criteria it was really excellent. Great to know there is so much support and advice from Clearcast”
– Ciaran, McCannBlue Advertising, Dublin, June 2016
Date: Thursday 23rd March 2017 (Full day course including lunch)
Arrival time: 9:10am (Tea, coffee & pastries will be available)
Start time: 9:30am
Location: The Melting Pot, 5 Rose Street, Edinburgh, EH2 2PR
Price: £199.00 plus VAT per person
You can book online or email email@example.com to book/pay by invoice.
Will it be plain sailing in advertising clearance in 2017, or do choppy waters await? If you work on accounts that fit these categories and topics you might want to batten down the hatches (or just follow us on Twitter for updates, whichever’s easier)…
In 2016 there were sweeping changes to how broadband prices should be displayed in ads. This year though it’s the speed claims which will be under scrutiny. Up to now the general rule has been that the headline speed can be the speed which at least 10% of consumers can hope to achieve. The ASA has made it clear that this will be changing, but as yet we don’t know exactly how. We’ll be working closely with agencies and advertisers to ensure that everyone understands the new rules when they come into force. Expect an update in the first quarter of 2017.
The ASA is midway through research into gender stereotyping in ads. It’s not an area where we see many investigations, but is plainly an issue which is coming under increasing public scrutiny. The report will also take body image, objectification and sexualisation into consideration. We’ll be taking a close look at the findings whether or not this results in changes being made to the rules.
Gambling ads underwent changes in 2016, with the industry taking the voluntary step of tightening up the kind of offers allowed to be shown during live sport before 9pm. The Department for Culture Media and Sport is reviewing various aspects of gambling legislation and has requested evidence on whether existing advertising rules are appropriate to protect children and vulnerable people from the possible harmful impact of gambling advertising.
HFSS and Alcohol
At the very end of 2016 non-broadcast rules on advertising HFSS food were tightened up to more closely mirror the strict broadcast rules. Nevertheless, this is a sector which has become increasingly contentious over the last few years. Alcohol advertising has also traditionally been a hot topic in the media despite a trend towards fewer complaints. Will 2017 bring any changes to these sectors? If so, we’ll let you know.
Follow us on Twitter for the latest on these topics and all things Clearcast, or sign up to our mailing list for monthly bulletins, important news and much more.
We trained a record 750 adland folk on our certificate and bespoke courses in 2016 with 100% rating their experience as ‘good’ to ‘excellent’ and happily recommending us to a colleague. Our 2016 bespoke sessions reached delegates from Bankside to Bangkok and from Plymouth to Paris, just proving there really is no limit to where or who we train.
So with a new year upon us we are eager to tell you all about our new programme and get you Clearcast certified and ready to close in on those clearance conundrums! Kickstart 2017 and learn fast with Clearcast.
As always we’ve got a range of courses to suit everyone in the industry. We offer CPD accredited courses aimed at agencies, broadcasters and advertisers, as well as an Advanced course to get your head around those complex sectors. Our courses allow you to get to grips with TV broadcast advertising rules in an accessible, interactive and dare we say it…fun way.
As well as our London courses, in March 2017 we will be taking our Agency training ‘on the road’ to the beautiful capital of Edinburgh!
“Brilliant! Really useful content, really well delivered. Best course I’ve been on in ages.”
Siobhan at Amazon
“A great training course, loved the interactive parts. Really showed a different side to Clearcast and how useful they are.”
Izzy at WCRS
“Really well presented – a lot of information to take in but great professional presentation which was engaging.”
Louise at Google
“Thanks to Michael for an incredible day!”
Caitlin at Channel 4
“The bespoke training was well thought out, interesting and communicated in an accessible and clear manner. All in all – an extremely educational and engaging session!”
Holly at Reckitt Benckiser
To book onto our courses or see full course dates please click here.