Clearcast and GALA to host ad summit

29th September 2016

We’ve teamed up with the Global Advertising Lawyers Alliance to bring you a conference in Amsterdam on 3rd November that will cover hot topics in Advertising Law and Self Regulation in The Netherlands and around the world.

 

The program, featuring advertising law experts and self-regulators, will discuss critical advertising topics for advertisers and agencies. This year’s agenda will cover social media marketing and taste and decency.

 

ADMISSION IS FREE and there are discounted hotel rooms for attendees but spaces are limited so don’t delay, reserve your spot today!

 

 

FIND OUT MORE

A Fireplace

Fireplace Guidance For The Festive Season

28th September 2016

Winter is coming. It’s as true here at Clearcast as it is in Westeros, and winter means one thing above all others.

 

No, not an army of the undead. At Clearcast winter means unending discussion about fireplaces. It’s a glamourous life in ad compliance.

 

While there are few things as Christmassy as snuggling up by a roaring fire with stockings hanging either side, the reality of including this kind of image in a TV ad has historically been a bit more complicated.

 

Those who’ve been in the industry for a fair few years may have experienced ads being rejected for mirrors hanging over fireplaces, featuring any kind of decorations on the mantelpiece and more. Could this be true? Was Clearcast the Grinch of yesteryear?

 

Well, yes and no. While these used to be big no-nos, it was due to guidance from the Royal Society for the Prevention of Accidents (ROSPA). What would then happen every year would be a deluge of last-minute Christmas ads, all with festooned fireplaces, all needing to be re-edited in short order. With Christmas deadlines approaching, it served to heighten what was already a stressful time right across the industry.

 

A couple of years ago we decided to revisit our fireplace policy. It was a tricky debate – our policy had been quite strict for a number of years, though we were minded to relax our position. We normally make that kind of decision based on ASA precedent, but as we had been so strict there hadn’t been any ASA rulings. More festive heads prevailed, and our policy was relaxed.

So what is the Clearcast policy on fireplaces?

 

These days we’re happy with a mirror hanging above the fireplace. Not only that, but decorations on the mantelpiece are fine too, so long as nothing is dangling down. Stockings are also allowed but must be hanging to the side of the fireplace, rather than in front of the fire. Of course all of this is dependent on some basic fire safety – there should be a fireguard present if there are decorations shown, and the fire itself shouldn’t be roaring out of control.

 

Those are the main guidelines, but do be aware that fireplaces are looked at on a case by case basis. Anything that looks like a fire hazard is likely to be rejected – candles nestled among decorations or stockings too close to flames for example. If in doubt, knock together a sketch or find an example image and pass it over to your Clearcast contact for a look.

 

For other festive tips, take a look here and follow us on Twitter for the very latest on all things Clearcast.

 

Jonathan Laury, Communications Executive, Clearcast Ltd

The Clearcast Newsletter Autumn 2016

21st September 2016
Twice a year the team at Clearcast put together a newsletter chock-full of great articles.  As ever, this issue features a mixture of handy copy advice, important regulatory updates and behind the scenes shenanigans. Whether you’re new to Clearcast and wondering what’s shaking, or a seasoned pro looking to stay on top of your game there’ll be something in there for you. Download it now by clicking the link below, or read on for more info.

 

Clearcast Newsletter Autumn 2016

Articles include:

 

Feedback from the agency survey

We asked the industry to let us know how we’re doing. Our MD takes a look at the results, what they mean and what happens next.

 

Clearcast and the ASA

Guy Parker, Chief Executive of the ASA, muses on the difference between us and the regulator.

 

Swearing in ads
Swearword play has proved a popular and controversial addition to ads over the last few years. But what about swearing in film trailers? Find out how we decide which words are okay and which are no way.

 

Clearance Bootcamp

We deal with all kinds of submissions – what happens if you have a VoD only ad, pitch or teleshopping submission?

 

The Vape Update

The rules for E-Cigarettes have changed again this year. Do you know which products can and can’t advertise on TV?

 

5 minutes with…

Cosmetics consultant Dr Jack Ferguson.

 

Dear Jackie
Can film trailers get away with murder? Our agony aunt tells all!

 

And many more!

 Download the newsletter  now!

Our Christmas Opening Times

16th September 2016

Clearcast will be open for business between Christmas and New Year as follows:

 

  • Monday 19th December – Open as normal
  • Tuesday 20th December – Open as normal
  • Wednesday 21st December – Open as normal
  • Thursday 22nd December – Open as normal
  • Friday 23rd December – Closed
  • Saturday 24th December – Closed
  • Sunday 25th December – Closed
  • Monday 26th December –  Closed (bank holiday)
  • Tuesday 27th December – Closed (bank holiday)
  • Wednesday 28th December – Open with Skeleton staff*
  • Thursday 29th December –  Open with Skeleton staff*
  • Friday 30th December –  Open with Skeleton staff*
  • Monday 2nd January 2017 – Closed (bank holiday)

 

*Please note over Christmas and New Year, we will stay open until the broadcasters have all the clearances they require from us for the following day. When these clearances are all done, we tend  to close the office earlier than usual.

 

The copy deadlines agreed by the broadcasters have been published in another news item here.