August 2016 Bank Holiday Deadlines

21st July 2016

Click the link below for the copy delivery/instruction deadlines that have been agreed between the IPA and the broadcasters for the August bank holiday in 2016. Please bear in mind that, as ever, we will be clearing ads to their air dates rather than play out or copy delivery dates.

 

August Bank Holiday 2016 Deadlines

 

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Revised Notes of Guidance Launched

18th July 2016

We’ve published a revised version of our Notes of Guidance, making it easier than ever to create approval-ready ads before submitting to Clearcast.

 

The Notes of Guidance are made up of two elements. First up is a copy of the BCAP code – the rules which TV advertising is governed by. Interspersed throughout the Code are Clearcast’s notes, providing commentary and examples alongside the rules.

 

For example, in the section of the BCAP code that deals with ‘free’ claims (from rule 3.25) the Code rules are shown in full followed by, amongst other snippets, this (free!) guidance:

 

“If an advertiser offers free samples, Clearcast will require assurances that there is enough stock to meet anticipated demand for the time the ad is on air. Given that demand may be higher than expected ads should state ‘while stocks last’ or ‘limited stocks’. Clearcast will also ask for assurances that advertisements will be removed from air if stocks run out before the end of the planned airtime.”

 

This means agencies and advertisers intending to make ‘free’ claims can find out in advance of clearance the kind of substantiation we will require, include that with the initial script submission and also be aware of what supers or legals should be present in the script. This could save up to four working days off the clearance time.

 

Our guidance is based on our knowledge, expertise and experience gained in clearing copy over time. We also base it, where relevant, on ASA rulings, so where possible links to the ASA’s archive have been  provided. In some places this isn’t possible, as the ASA only keeps rulings on its site for five years. Additionally, some guidance is based on rulings that have been taken informally and so hasn’t been published.

 

Where appropriate the guidance contains links to our Forms page where a number of templates can be found to make the substantiation process simpler and easier to prepare in advance of submission.

 

The Notes of Guidance can be downloaded whole as a PDF over on our Knowledge Base, and individual sections can be viewed online or downloaded as necessary.

 

If you’re looking for an overview of particular areas, you could also check out our blog where posts have covered rules around alcohol ads, gambling and youth appeal, retail substantiation and much more.

Restrictions are changing

04th July 2016

From Monday 4th July the restriction and presentation codes Clearcast place on ads are changing.

 

When a script or video is approved Clearcast add any necessary restriction and presentation codes to the paperwork. For scripts this is to remind the agency of important considerations when filming. For videos these codes are used by broadcasters to schedule the advertisement responsibly.

Why are restrictions changing?

It’s important to note that there hasn’t been a change in the BCAP code and that these new restrictions won’t affect the way ads are scheduled. Instead, we’ve updated the restrictions to add more detail.

 

The main change is to the old ‘ex kids’ restriction, which had the code PK. Adverts with this restriction couldn’t be shown in or around programmes with strong appeal to under 16s. The BCAP code however has further detail. Ads for condoms or feminine hygiene products aren’t allowed around programmes for the under-10s. Under our old restrictions Clearcast would have to use the PK restriction and manually let broadcasters know the further detail. With the new restrictions this is made simpler.

We have also clarified the wording of many of the existing restrictions to make them easier to understand or to reflect the latest developments.

What are the new restrictions?

 

Script restrictions
Code Description Notes
LIT Ad for sanitary products or condoms. Not to be placed in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 This is for VOD ads
KA Ad for sanitary products or condoms. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 These ads would previously have received PK (ex kids)
KB Contains content that might cause physical mental or moral harm to children and/or action that, if emulated, could cause danger or harm to children. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16 These ads would previously have received PK (ex kids)
KC Ad for <Specific Category (chosen from drop down menu)>. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16.  Categories to be listed: Lotteries, Football Pools, Equal-chance gaming, Prize gaming, Category D gaming machines, Licensed medicines, vitamins or other dietary supplements, Drinks containing less than 1.2% alcohol, Computer or console game rated 15 or above, Matches, Trailers for films or videos with Certificate 15 or above These ads would previously have received PK (ex kids)
Video restrictions
L1T Ad for sanitary products or condoms. Not to be placed in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 For VOD ads only
KA Ad for sanitary products or condoms. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10 These ads would previously have received PK (ex kids) with an explanatory note for broadcasters
KB Contains content that might cause physical mental or moral harm to children and/or action that, if emulated, could cause danger or harm to children. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16 These ads would previously have received PK (ex kids)
KC Ad for <Specific Category>. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16. These ads would previously have received PK (ex kids)
Video Presentation Codes
57 GAMBLING – This ad invites participation in gaming in exchange for money   Legal advice should be sought on this ad being broadcast in Northern Ireland
58 This ad includes a competitor broadcaster or content provider Includes the relevant company name
59 This is a Bingo or Betting ad containing a sign up offer for new customers. A voluntary agreement exists not schedule these ads before 2100