Merry Christmas

23rd December 2015

The final few clocks that the broadcasters need before Christmas are winging their way to us and the switchboard will be shutting shortly. Have a great Christmas, and see below for when we’ll be open over the festive period.


  • Monday 28th December – Closed
  • Tuesday 29th December – Open, but operating with skeleton staff*
  • Wednesday 30th December – Open, but operating with skeleton staff*
  • Thursday 31st December – Open, but operating with skeleton staff*
  • Friday 1st January – Closed



*Please note over Christmas and New Year, we will stay open until the broadcasters have all the clearances they require from us for the following day. When these clearances are all done, we tend  to close the office earlier than usual.


For the copy deadlines agreed by the broadcasters and the IPA click here, and for all the very latest updates follow us on Twitter and Facebook.

Vintage cash register for paying invoices

We’re Moving To Compleat-einvoicing

04th December 2015

We’re proud to promote a paperless working environment, and as a part of that drive we’re changing the way we receive invoices. From 1st Jan 2016 all invoices presented for payment should be sent electronically to


Invoices should meet the following criteria:

  • Clearly marked ‘Invoice’
  • Contain:
    • A unique invoice number and invoice date
    • A description/explanation of the charge
    • Net value, VAT value (where applicable), Gross value
    • VAT registration number (where applicable)
  • Addressed to Clearcast Ltd, 4 Roger Street, London, WC1N 2JX


Further Information

We’re introducing this new invoice payment procedure for three main reasons. As part of our commitment to being a sustainable business we’re looking to reduce paper usage wherever possible. Further, we believe the efficiency of this new system will bolster our high standard of customer service. Finally, the reliability of the new system is a big strength, with no possibility for paperwork to go missing in the post.


All other payment terms remain unchanged, i.e. payment will be due within 30 days of the invoice date, and if you have any queries you can always contact our finance department via 020 7339 4700 or


For the very latest about all things Clearcast follow us on Twitter, Facebook or LinkedIn.

Junk Food Advertising

01st December 2015

One of the sectors garnering the most media attention at the moment is junk food advertising, particularly in relation to children. As the Committee of Advertising Practice considers whether to strengthen the rules around non-broadcast food advertising, it’s worth revisiting the more stringent rules that broadcast ads are already subject to.


What is junk food?

There’s no such a thing as junk food under the BCAP code. Food is split into two categories, High in Fat, Salt or Sugar (HFSS) and Not High in Fat, Salt or Sugar (Non-HFSS). The guidelines for how to work out which category a particular product fits into can be found here. It’s the HFSS category that have the most strict rules.


Can HFSS products advertise at any time?

The BCAP code is very specific on this. Under rule 32.5.1 HFSS products may not be advertised in or adjacent to programmes commissioned for, directed at, or likely to appeal particularly to under 16s. The broadcasters monitor the audience breakdown of every programme they broadcast, and will know which programmes fall under that banner. So while there isn’t a particular time that HFSS ads can’t be shown before, there are very clear rules in place to keep them away from children’s programmes.


Health claims – can HFSS products make them?

The key here is who the ad is targeting. If an ad is targeted at pre/primary school children then no nutrition of health claims may be made. How an ad is perceived to be targeted can depend on many factors, from visual style to the language used. If a voiceover specifically addresses adults or parents then a health claim is more likely to be acceptable in ambiguous cases. Health claims do of course come with a whole host of requirements and must be on the list approved by the EU.


Can celebrities and cartoon characters feature in HFSS ads?

A distinction is made here between licensed characters (for example, Spongebob) and a brand’s own characters (for example, Coco the Monkey). Rule 13.10 states that licensed characters and celebrities popular with children may not feature in HFSS ads directly targeted at pre/primary school children. A brand’s own characters may be used by advertisers as they see fit.


Promotional offers in HFSS ads

The same distinction is made here as in the previous points. Promotional offers are not allowed in ads directly targeted at pre/primary school children. In addition, any promotion must not encourage excessive consumption or purchase of a product solely to take advantage of the offer.


For the full rules that apply to food ads, take a look at section 13 of the BCAP code.


If you found this article helpful you may also want to look at our Top 5 Tips For Toy Ads. As always, follow Clearcast on Twitter, Facebook or Linkedin for the latest updates.