With the final 2015 dates fast approaching, we have now finalised the 2016 dates for our Meet The Consultant service. For those who work in some of the more technically complicated product categories, such as nutrition or cosmetics, these sessions are a great opportunity to discuss ideas face-to-face with the consultant and your Clearcast exec. Click here for the dates.
Why Meet The Consultant?
Meet The Consultant is one of our most popular services above and beyond our day to day copy clearance work. Sometimes advertisers prefer more direct conversation about technical claims than submitting scripts and evidence allows for. In these circumstances a session provides the chance to talk through any reservations our consultant may have, or ideas for how a claim might be reworded to render it acceptable. Sessions are available with a selection of our consultants – due to their busy workloads not all consultants are able to provide the service.
When do Clearcast use consultants?
If a script features a particularly technical or scientific claim we may send the substantiation to one of our consultants, who are all pre-eminent in their chosen fields. With areas of expertise as diverse as medicine, nutrition, cosmetics, vacuum cleaners and more, our consultants are an invaluable part of our team. Find out more about them here.
Increasingly the Meet The Consultant service is being used hand-in-hand with our Copy Development service. This allows advertisers to discuss potential claims with our consultants before a script has been written. Click here for more information about Copy Development.
If you’re interested in a Meet The Consultant session take a look at the 2016 dates here. Additional sessions outside these dates can also be arranged – contact email@example.com for more information.
There’s just a week to go until our International Training event, where Elisabeth Trotzig (Director General of Reklamombudsmannen) will be one of the speakers. Here’s a look at some of the major themes in Swedish and Scandinavian advertising regulation.
Most Scandinavian countries are regulated by the same framework – the ICC Code of Advertising and Marketing Practice, together with relevant EU regulations. However, only Sweden has a self-regulatory organisation, Reklamombudsmannen (similar to the UK’s Advertising Standards Authority), responsible for enforcing the code. In other Scandinavian territories it’s down to a more general consumer ombudsman to oversee advertising.
Alcohol ads and advertising to children are dealt with extremely strictly, being banned in some countries. It’s notable that a few Norwegian and Swedish channels operate from the UK, meaning they fall under Ofcom jurisdiction and regulation. The EU directive for TV has attempted to limit this practice, so if in doubt talk to the relevant broadcaster.
As with any part of the world, culture and history have a direct influence on how advertising regulation is interpreted. This is very much the case for Sweden, where more than half of all complaints are about portrayal of gender (compared to the 15% EU average). The three most complained about ads in Sweden last year were all about sexual and ethnic discrimination and were all upheld.
The majority of complaints in Sweden come from lobbying groups, such as The Swedish Women’s Lobby, rather than individuals. There is also a growing lobby against gambling which may see increased numbers of complaints.
Deal with global or pan-European campaigns? Get the full story on Swedish regulations and complaint trends from Elisabeth Trotzig at our International Ad Compliance Training event.
The Advertising Standards Authority for Ireland have published a new code that will come into force in March 2016, with big changes that concern all advertisers. Ahead of our International Training event this month where Orla Twomey (ASAI veteran, and their newly appointed CEO) will be going into detail and fielding questions, here’s a taster of some of the changes.
E-cigarettes, new to the market since the last code came out in 2007, have their own section. With a focus on the social responsibility of E-cigarette ads, it also highlights that there shouldn’t be anything which promotes tobacco products. Those familiar with this sector will know that further restrictions may be introduced by Brussels – so watch this space.
Another new section deals with gambling advertising, with rules on the mandatory inclusion of both a message to encourage responsible gambling as well as links to further information.
The rules for food advertising have undergone a complete overhaul in order to align them with the EU Regulation for nutrition and health claims. There is also an emphasis on the sense of responsibility around promotions, particularly those targeting children.
When studying the new ASAI Code, you will also find that the criteria for the substantiation of claims have been further strengthened, especially for health & beauty products and environmental claims. No doubt the latter category will be facing enhanced scrutiny following recent scandals in the automotive sector.
Want to find out what the new code may mean for you? Join us in London on 25th November for our next International Ad Compliance Training course. Click here for more info.
In September China updated its ad law for the first time since the arrival of Western brands and the advent of the Internet. It’s therefore not entirely surprising that the changes are significant in many areas. Ahead of our International Training event in November, where Li Xiao (CANA Training & International Affairs Director) will be talking specifics, here’s a flavour of what’s changed.
China has seen several food safety scandals, something which has contributed to the reinforcement on the protection against misleading advertising. The fines have increased in this area too; an advertiser using post production techniques to whiten a celebrity endorser’s teeth was recently fined just under £625,000.
The use of superlatives has been similarly tightened – you can no longer claim to be the ‘highest’ or the ‘best’, and if you do you risk fines from £20,000 to £100,000.
New or more strict rules have been introduced to cover a variety of topics as diverse as tobacco advertising, celebrity endorsement, baby food, and the use of children in ads, to mention but a few.
As the old law dated from 1994 it’s fitting that there are also new digital rules. Responsibility has now been placed on ISPs to monitor illegal ads on their platforms, and pop up ads must be closeable with one click, for example.
Want to find out what the new law may mean for you? Join us in London on 25th November for our next International Ad Compliance Training course. Click here for more info.