Autumn Newsletter 60 Years

Our Autumn Newsletter is here

22nd September 2015

60 years ago today UK commercial TV was born, with the first advert being broadcast on ITV at 8:12pm.

 

Our Autumn Newsletter celebrates that anniversary, and is also chock-full of forward-looking advice, updates and background on what we get up to behind the scenes.

 

Here’s just a selection of the treats inside…

 

CLEAR – Everything adverts

 

CopyCentral has landed

Our new clearance system is now in use by all agencies – take a look at the must-know info.

 

Super marketing for supermarkets

With more comparative ads than ever, we give a rundown of the top tips.

 

Fast cars and advertising

Car ads seem to have caught the ASA’s eye of late. Stay up to date on the most recent rulings and what they mean.

 

The Clearcast Knowledge Base

Are you making the most of our online tools?

 

CAST – The people

 

Social and responsible

What did our first-ever interns think of us? Why did a team from Clearcast cook 250 breakfasts? Find out about how we’re getting involved in the community.

 

5 minutes with…

Our new nutritional consultant Dr Toni Steer.

 

BACK PAGE

 

Dear Jackie

What does our redoubtable agony aunt think of nudity in ads?

DOWNLOAD PDF: CLEARCAST AUTUMN NEWSLETTER 2015

 

Also, if you’re in the mood for even more light reading, we’ve collected our previous newsletters on our Knowledge Base.

International Training Course Announced

14th September 2015
Following the resounding success of our previous International Training events, we are pleased to confirm another London date this November.

 

We have an expert line-up of speakers from the Middle EastROIChina, and Sweden who will be demystifying ad regulation in their national and regional markets. Our speakers will share their expertise on nine of the most contentious topics in the industry, including gambling, alcohol, and advertising to children.

 

Key reasons to attend:

 

  • Learn about China’s revised Ad Law, new since September and the strictest yet
  • Hear a summary across Scandinavia with a focus on Sweden – the only Scandinavian country to have a self-regulator
  • Learn about ROI’s newly launched code, with updated rules on gambling, children, food, and alcohol
  • Have regional sensitivities and differences explained by regional head of the Middle East’s biggest law firm

 

Whether you work with global clients or are trying to navigate the international clearance process, this is an opportunity to gain exclusive and up-to-date insight from industry experts.

 

Delegates called last year’s sold out event “extremely valuable”, “really useful and interesting”, “5/5 rating”.

 

The course will take place at our offices on Wednesday 25th November. To find out more and to book, head to our training section.

 

For the very latest updates follow us on Twitter and Facebook.

CopyCentral Migration Is Complete

04th September 2015

Our new copy clearance system, CopyCentral, is now in use by all agencies submitting to us. That means all 1,100 agencies we work with and a whopping 3,500 users have been migrated to the new system. It’s fair to say it’s been a mammoth task. As if that’s not enough, this week we have closed down the remaining open submissions on Adway. All ongoing or new submissions are now on CopyCentral.

 

Unfortunately it won’t be possible to access your historic data on CopyCentral because the system maps data in a different way. Our priority has to be ensuring confidentiality of the submissions we have received and with new users, new teams and external team sharing it’s just too complicated to ensure that access permissions are 100% correct. For a period of time you’ll be able to access historic data on Adway as now and we’ll let you know in good time when Adway will no longer be available.

 

It’s worth noting that we’ve already had more than 21,000 submissions on CopyCentral, with over 400 on one particularly busy day.

 

If you’re a CopyCentral user you will have noticed that one of the most obvious differences is the look of the system, with options arrayed in tabs rather than having to scroll through a submission. The feedback channel means it’s easier to keep track of the progress of an individual submission. In addition, being able to set up teams means that it’s possible to grant access to certain submissions to trafficking agencies and post houses.

 

We’ve also changed the sign-up procedure – agencies are now in charge of their own accounts. When new members of staff join agencies or people move on, it’s up to the designated super-users at the agency to set up and close access to accounts.

 

Don’t worry, you’re not in this on your own: we’ve set up a dedicated help portal for all your CopyCentral queries, from technical details to user guides. One of the most important things you’ll find there is the technical specs for video submissions. CopyCentral will only process files of the recommended specs, so to ensure a swift upload make sure the specs match up. CopyCentral accepts broadcast master files, so there’s no need to create a separate, lower resolution version for us as previously. The safest way to ensure the file meets specification is to upload the broadcast master. There are also comprehensive FAQs, so if you’re wondering about changes to final action documents or email notifications then take a look and your questions should be answered.

 

We’ve had loads of great feedback on the system so far, with agencies saying it’s ‘a lot easier to use than we anticipated.’ We’re not done developing the system yet though – we’re after feedback on CopyCentral; how it works, how it handles and what functionality you’d find even more helpful. Email your thoughts to help@clearcast.co.uk to help us build a roadmap for future development.

 

Thanks for all your support and patience during the migration process. It’s been a massive endeavour and we couldn’t have done it without your help!

 

For the very latest updates follow us on Twitter and Facebook.