Brighten up your clearance experience this summer

30th June 2015

Our CPD Certificate Courses run throughout the season and are the perfect opportunity to learn more about the script to screen process. And while you’re here, you’ll be able to meet the Clearcast team as you enjoy lunch on our roof terrace.

 

Take a look at some feedback below to see just how valuable these courses are.

 

 

‘Interesting session, lots of ground covered; would highly recommend.’ – Katey, Senior Account Manager at Feref, Agency Certificate May 2015

 

‘Thank you – now I will second guess every TV ad I ever make!’ – Amber, Account Manager at Libertine London, Agency Certificate March 2015

 

‘A great, structured and interactive course, I’ve come away with lots of information.’ – Emma, Senior Account Manager at TBWA Manchester, Agency Certificate April 2015

 

‘I enjoyed it much more than I expected. Learnt a lot and felt it was all very useful for my day to day.’ – Charlotte, Account Manager at McCann London, Agency Certificate May 2015

 

‘There was a good balance of theory and practical examples. Michael was an excellent presenter.’ – David, Regulatory Manager at Pharmacare Europe, Advertiser Certificate April 2015

 

 

There will be three Agency sessions and one Advertiser session over the coming summer  months and  more throughout the rest of the year.

 

We hope to see you soon. The wine’s in the fridge!

 

 

Payday loan ads: CAP & BCAP offers new guidance

05th June 2015

Yesterday the Committees of Advertising Practice (CAP) announced they had published new guidance with BCAP to bolster the rules that prevent ads trivialising the serious nature of taking out short-term high-cost loans.

 

The guidance comes following BCAP’s review of ads for payday loan products, which has taken place over the last year.

 

You can read much more on this story here on the CAP website.

 

The guidance comes into immediate effect and can be accessed here.

Non-Geo phone nos: Changes to price info

02nd June 2015

Following consultation, Ofcom has agreed to simplify non-geographic phone numbers, that is those numbers used for the provision of services to the public.

 

This means two fundamental changes will need to be made to any ads you submit to Clearcast that include phone numbers, from 1 July 2015:

 

The first change and what this means for your ads:

Phone numbers starting with either 080 or 116 will be free from all lines, either fixed or mobile.

There will no longer be a need to state in ads that calls to these numbers will attract a charge from mobiles.

 

The second change and what this means for your ads:

Numbers starting with 084, 087, 09 or 118, (generally known as revenue sharing numbers) will need to separate the Access Charge to the number and the Service Charge per minute to these numbers.

Although fixed Access Charges have been set by Ofcom, depending on which type of number is being called, there will be no requirement to state the cost of the access charge in advertising.

 

Ads asking viewers to call numbers starting with 084, 087, 09 or 118 will need to state ”Calls cost Xp per minute plus your phone company’s access charge”. We won’t be able to approve an ad without this info.

 

 

These changes are being implemented on 1 July 2015 and there is no grace period. For more information visit www.ukcalling.info/industry