Hello new website

28th April 2014

Welcome to Clearcast’s new website and blog.

 

Today we’re launching a complete overhaul of our website. Our previous site served us well for years and as you will have noticed having got this far, the new one has a totally different look and feel. Clearcast has developed a lot since our creation in 2008 and the new site better reflects our full range of activities, whilst continuing to provide lots of help for people who are coming to it to better understand the copy clearance process.

 

It’s also very different under the hood. The site is actually two sites that are seamlessly connected: a corporate site and a knowledge base. A lot of the information that people come looking for is housed in the latter section, and we’ve taken the opportunity to do a complete rewrite to make sure it’s consistent and user friendly.

 

We have two animations, one that gives an overview of the breadth of what we do and the other that explains the clearance process. If you want Clearcast in a nutshell, they are a great place to start.

 

We’ve also introduced the concept of “apps” as well as services as we provide quite a few apps now; not only our Copy Clearance system but also things like our superimposed text timer, Online Flash Test and our International Copy Advice database.

 

To help you navigate our services according to your needs, we’ve introduced “toolboxes” for Creatives and people involved in Post Production and Admin. Over time we expect to introduce one for Media Buyers too.

 

The new site is also fully optimised for mobile devices – great if you’re at a shoot or on the move and need to check in with us.

 

And finally there’s a new blog. We’ve discussed this for a while and want to use it to share our thoughts informally on issues that we often get asked about. Until now we’ve responded formally on items that have caught the media’s interest, such as ads we have deemed political and been unable to clear but not had a medium for outlining our thinking on and less topical matters such as the implications of ASA adjudications or code changes. We want to use the blog to do much more of this, to give readers greater insights into how and why we do what we do.

 

I hope you like the new site. As with any big change it may take some getting used to and there will be minor irritations like bookmarks that will no longer work. Please do send us your feedback to websiteenquiries@clearcast.co.uk.

 

Chris

 

Chris Mundy, Managing Director at Clearcast

Clearcast wins Silver at the EASA Best Practice Awards

03rd April 2014

 

2014BPA_logo

Clearcast wins for a second year running at the EASA Best Practice Awards

 

We were thrilled to win a Silver Award for our Clearcast plus services at the European Advertising Standards Alliance (EASA) Best Practice Awards in Amsterdam last night. After receiving the gold last year for our training programme, it was great news to hear we’d won again.

 

The award was given to us for our work in developing a range of services that support advertisers and agencies with their ad compliance in the UK and internationally. We help a variety of people in the advertising industry, from people who are new to TV, to those who need a hand getting challenging claims or creative approved and those getting UK and international copy advice or clearances.

 

The judges were particularly impressed by how we’ve responded to the needs of the industry which continuously grows on an international scale.

 

Seb Lynch, Copy Development Manager at Clearcast says: “It’s really pleasing that our efforts to provide useful services to the advertising industry have been recognised by EASA. The Clearcast Plus team are proud of our achievements and very grateful to EASA for this award.”

 

Congratulations to Gold winner, the Advertising Standards Council of India, our joint Silver winners, The Advertising Standards Authority (UK) and the French Autorité de Régulation Professionnelle de la Publicité (ARPP), who won Bronze.

 

The EASA Best Practice Awards is an annual event where awards are given to outstanding advertising self-regulation bodies that have demonstrated best practice in regulating advertising on behalf of the industry in their national market in the previous year.

 

Find out more about the services that won the Silver award:

Getting Started

TV Admin

Copy Development