Clearcast recognised as “Outstanding” by Best Companies

24th February 2014

We’re thrilled to have recently been granted the two star “Outstanding” accreditation in the “Best Companies to Work For” initiative.

 

The highly sought after accolade was awarded to us in our first year of participation in the employee engagement survey.

 

Best Companies have been committed to helping organisations listen to their employee’s opinions so they can improve employee engagement since 2001. Each year Best Companies survey hundreds of thousands of employees from around the world to help organisations identify the areas where they can improve.

 

Confidential surveys of employees on eight key areas are carried out:  leadership; managers; personal growth; wellbeing; working in teams; giving something back to society; engagement with their job and organisation and how satisfied the employees are with their pay and benefits.

 

Chris Mundy, Managing Director of Clearcast says: “We’re really pleased with our “Outstanding” accreditation, especially in our first year of eligibility. Not only does it tell us we’re on the right track but also shows us how we can continue to improve.”

 

Find out more about Best Companies

Press Release – Jesta Digital Scan App

19th February 2014

Clearcast approved an ad last year for the advertiser Jesta for a prank app that suggests it can scan your friends.
The ad did not show nudity (images were pixelated). The advertiser confirmed to us that anyone using the app would also not be viewing nude images. There would be two options: a pre-recorded image of a pixelated model and model wearing underwear.

 

This confirmation along with the voiceover stating this was a fun app, and that people would be pranking their friends into thinking that they could be seen partially undressed, and the super stating this was for entertainment purposes only persuaded us this would not cause widespread harm & offence.

 

We placed a restriction on the ad which meant that it should not appear in programmes of special interest to children, as the visuals were not deemed appropriate for a young audience. Beyond that, the scheduling of the advertisement was beyond our control and in the hands of broadcasters.

 

In summary, we took the view that whilst the ad was not to everyone’s taste, it was not breaking the rules. However matters of taste and decency are not clear cut and the ASA has taken the view that the ad was degrading to women. The advertiser has withdrawn the ad and we have made it unacceptable so it won’t appear again.

 

For further information please contact: Eleanor Bonnet on 020 7339 4711 or press.enquiries@clearcast.co.uk.

Spring 2014 Newsletter

13th February 2014

Below is just a taster of what’s inside

 

Clear – Everything adverts

 

How tech has fertilised TV – From our guest writer, Lindsey Clay, Chief Exec at Thinkbox.

 

Smoke and Vapour – E-cig adverts. Where we stand.

 

Red Bull Revolutions in Sound – Another Bespoke Clearance.

 

A Case Study on our Copy Development service – with HEINEKEN.

 

Cast – The people

 

Inny & Outty – It’s spooky when two people who’ve never met give the same answers to personal questions, right?

 

A Theatre Review – Of a West End play starring our very own Clearcast Exec Anna Morris.

 

The back page

 

Dear Jackie – Our agony aunt talks sex toys on TV.

 

 

Download PDF: Clearcast Newsletter Spring 2014