We were delighted to be one of three sponsors at the Campaign VIP Party on Croisette Beach in Cannes last night.
The cocktail reception, which took place in the middle of the 2013 Cannes Lions festival, was a great success and provided the perfect place for a drink and a chance to mix with the world’s top media and creative talent from around the world.
We’re looking forward to working on a live ad with a difference alongside ad agency 18 Feet & Rising, for broadcast on Comedy Central next week.
At 21:10 on Monday 17th June, the commercial break will be taken over by a group of improv-comedians from Mischief Theatre, who will respond to a product from a mystery brand that they’ll know nothing about in advance of the ad break.
Two of our clearance staff will be on hand in central London on Monday evening to provide on-site approval for the 3 minute ad, which will be broadcast only a few moments after it’s shot. The final ad will then be edited into 30 second versions which will be broadcast over the rest of the year.
Jonathan Trimble, CEO of 18 Feet & Rising says: “It’s a real sink or swim moment but we have confidence that it will pay off. It’s a risky strategy but ballsy campaigns create big impact.”
Kristoffer Hammer, Head of Policy and Customer Operations here at Clearcast added: “This unique clearance is taking our bespoke clearance service to a new level. With the comedians not knowing in advance what the product is, a series of unknowns is added, which will make it really interesting for Clearcast and even more for viewers!”
If you’re interested in finding out how we can help you with a live or bespoke clearance please contact Seb Lynch on 020 7339 4771.