We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them against the UK Codes of Advertising (the BCAP and CAP Codes), which set out what is and isn’t permitted. We have well established systems and processes to make consistent decisions on the challenge of checking content, deciding if it is acceptable and putting restrictions on it where necessary. Our role is to protect reputations and we can apply our skills to any area where it is important that content is acceptable under a set of rules.
We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD.
The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences.
Maybe one of your regular team is off sick. Or perhaps you’re just faced with an exceptionally heavy workload. Whatever the reason, your extra support has arrived.Explore
The home of our unique training service, dedicated to helping ads from script to screen.Explore
Find out how we can help you at the development stage making sure your ideas can fly.Explore
Fast Track your ad submission and receive feedback within one working day.Explore
Agencies and advertisers can now get (prearranged) access to our clearance and development services at any time of the day, any day of the week.Explore
Simple, powerful tools to help you create ads and get them cleared for broadcast. Includes our legal supers test card and our online flash test system.Explore