Great ads don’t just materialise from thin air. They’re the product of hard work and moments of inspiration from a whole group of people.
If you’re part of a creative team, you’ll know that sometimes it’s good to get some external ideas and input. That’s where we come in. We’ll work with you to analyse ideas, spot potential clearance issues early and identify ways to address problems. The idea isn’t to restrict your thinking or shoot down ideas that have great potential. But we will test your concepts against the BCAP Code to make sure your greatest ideas have the best possible chance of actually getting on air.
We’ll examine your pitch scripts, provide feedback and issue a certificate to agencies when we think the ad would gain broadcast clearance. It gives advertisers the confidence to say yes.Explore
When you let us help shape your ad concepts and claims, you’ll save time and stress during the clearance process. Who knows, we might even help create an award-winning idea.Explore