Pitching & Campaign Planning
Give your ads a flying start!
Our Campaign Planning service is useful for advertisers and agencies that would like advice at the early stages of a campaign and can help you get your creative treatments right for contentious sectors or get guidance on a claim before the creative work starts.
The Campaign Planning Manager, Seb Lynch, will work alongside the advertiser or agency, highlight their options and save them valuable time.
The Campaign Planning services will be particularly useful when global copy needs to be reworked for the UK when it contains claims or other problematic material that can’t run here. They can also be useful during the approval process, for those moments when it starts to feel like things are getting a bit complicated.
They are not intended to replace the service you get from your regular Clearcast contact, but can help to ensure a smoother clearance by highlighting and addressing problem areas during the earlier stages of campaign development up front so time is not wasted at the formal clearance stage.
“A face to face allows you to discuss and debate areas of contention and get a deeper and richer understanding of how things can be resolved immediately as opposed to back and forth. Really great service we value enormously and will continue to use.”
- Charles at Crispin Porter + Bogusky
“The service helped to keep the clearance process as smooth as possible. The attention to detail and the quick responses made it well worth it.”
- Harriet at Ogilvy
“The service was really useful and helped shape the next round of work.”
- Simon at Mother
“Seb liaised with Clearcast and ourselves and came up with creative solutions allowing us to move forward with this concept and still fall within the BCAP code. Upon feedback we had a final version presented to Clearcast within the week and it was cleared without question.
I will use Seb again in the near future as he saved us large legal costs and his correspondence was clear and easily understood by ourselves and our clients.”
- Alistair Freegard, Wharf Media UK
What we offer
Pitch Perfect – dedicated advertising compliance guidance and advice that can be utilised during any stage of the pitch process, including script assessment and contact time.
Advert Development Advice (ADAdvice) - toolkit of services designed to provide guidance throughout the advert lifecycle and ideally in advance of a fully formed script being produced. This includes - concept advice, “off- script” claims acceptance and creative solutions.
Don’t forget, you can also arrange to meet our Clearcast consultants.