Pitching & Campaign Planning
Give your ads a flying start!
Our Campaign Planning service is useful for advertisers and agencies that would like advice at the early stages of a campaign and can help you get your creative treatments right for contentious sectors or get guidance on a claim before the creative work starts.
The Campaign Planning Manager will work alongside the advertiser or agency, highlight their options and save them valuable time. As part of Campaign Planning, we also offer bespoke training, which can be helpful for clients that are not fully familiar with the clearance process or have the full overview of what to look out for in the adverting codes.
The Campaign Planning services will be particularly useful when global copy needs to be reworked for the UK when it contains claims or other problematic material that can’t run here. They can also be useful during the approval process, for those moments when it starts to feel like things are getting a bit complicated.
They are not intended to replace the service you get from your regular Clearcast contact, but can help to ensure a smoother clearance by highlighting and addressing problem areas during the earlier stages of campaign development up front so time is not wasted at the formal clearance stage.
What we offer
Pitch Perfect – dedicated advertising compliance guidance and advice that can be utilised during any stage of the pitch process, including script assessment and contact time.
Advert Development Advice (ADAdvice) - toolkit of services designed to provide guidance throughout the advert lifecycle and ideally in advance of a fully formed script being produced. This includes - concept advice, “off- script” claims acceptance and creative solutions.
Don’t forget, you can also arrange to meet our Clearcast consultants.