Clearcast partner with Hogarth to deliver new ad clearance system



22nd November 2012 (updated 28th October 2013)

In February 2012 we invited a number of companies to respond to an RFP for a new system to replace our current online workflow system, Adway.

In November 2012, the Clearcast Board awarded Hogarth the contract for the new system, with the name  CopyCentral. The new system will provide improvements in both usability and functionality and we’d like to thank respondents to our agency survey who have contributed to our thinking in these areas.



The decision to replace Adway follows significant growth since 2005 in the number of scripts and ads held on it, with technology (particularly online video formats and applications) also advancing at a fast rate. Over the years we’ve upgraded Adway to match the pace of change and last year 32,000 scripts and 64,000 video files were uploaded on to the system, however we’ve now reached the point at which it cannot be upgraded further to cope with our current and future requirements and our customers'.

We have chosen Hogarth because it has successfully demonstrated to us that it is able to outreach our on-going requirements; its systems are used by some of the world’s largest advertising agencies and large advertisers such as Nike and Unilever who entrust Hogarth to handle their video assets on a global scale.

Importantly, Hogarth’s proven ZONZA (digital asset management) and FIDO (management information and workflow platforms) will form the backbone of CopyCentral, giving Clearcast confidence that the development will be fully and successfully delivered in the necessary timelines. CopyCentral will be a standalone system and will operate independently.

The new system will provide users with improvements in usability and functionality, as well as being better able to manage new advertising formats.



We expect to have fully migrated to the new system by Q2 of 2014.



 We have to review confidential information on behalf of many advertisers and agencies so that we can verify the claims being made in ads on behalf of broadcasters, which is a condition of each broadcaster’s licence.

We recognise the paramount importance of keeping confidential information secure, and have ensured contractually, functionally and procedurally that CopyCentral will do so. Hogarth is required to meet strict requirements for data security as well as to comply with the Data Protection Act and will be subject to audit by one of the “big four” audit firms to ensure that this is the case.



If you’d like to find out more about Hogarth, please see our related press release.