CARIA® Agency Link speeds up TV admin process

22/05/2012

Alongside IMD, we've completed a six-month pilot scheme with Mediaocean to transfer complex TV campaign media data quickly and accurately from CARIA® to agency workflow systems with minimal manual effort.

During the pilot of CARIA® Agency Link, participating agencies processed more than £240 million of TV advertising budgets and experienced significant time savings.

James Morgan-Yates, our CTO says: "Pilot users have demonstrated that CARIA® Agency Link is a resounding success and we're excited to offer this new service to the industry. 

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