Important changes to acceptance of Hardings Flash Test Certificate
An ASA adjudication last week found a TV ad to be in breach of Ofcom guidelines for flashing images and regular patterns. As a result Cambridge Research Systems (manufacturer of the HFPA-X analyser) have issued a new version of their analysis software (v3.0.0) which incorporates a refinement to the algorithms to detect the specific type of pattern contained in the ad complained about.
Both the server used for Flash Testing in Adway and the Onlineflashtest.com website have been updated to this new version. If an ad fails flash testing in Adway, to guarantee compliance with Ofcom guidelines, Clearcast can only accept Flashing certificates created with V3.0.0 or newer of the software as proof of an ad’s compliance. Certificates clearly state the version of software used in the footer of the front page as shown below with the version number shown in red.
All post-production houses with up-to-date Harding’s machines have been alerted to this by Cambridge Research Systems and offered free upgrades to their software. Agencies are encouraged to check that their post-production houses have the recent updates, so that we know the tests have been carried out with the new software and approvals won't be given under the wrong circumstances.
Download the Flashing Certificate Checklist below: