15/12/2011

We’ve been busy preparing for the establishment of the Panel of Experts, who from 3^rd January 2012 will provide advice on the adequacy of evidence supporting claims in ads both before an ad appears and afterwards if the claims are challenged.

Discussions have focused on providing further guidance on selected areas where Clearcast, the RACC and the ASA may have disagreed to some extent in the past.

With the improved dialogue between the experts, the panel has agreed to provide guidance on some important principles relating to the testing for cumulative moisturisation and to testing products on body parts other than that of the intended site of application (for example, testing the moisturising effect of a face cream on the arm).

Click below to read the full document

File: Guidance on test protocols for certain claims in cosmetic advertising