Clearcast develops new CARIA® Agency Link
06/12/2011
Clearcast streamlines the TV media buying process from an entire day down to forty minutes with the new CARIA® Agency Link.
Clearcast has worked with IMD Optimad to create a campaign export facility from CARIA®, which can be used to import booking information directly into agency systems, such as Donovan Data Systems (DDS). Agency users of DDS can now load campaign details directly into MediaExplorer thanks to DDS’s new CASPEX import facility, automating a previously manual process which involved time consuming and error prone re-keying of information.