Clearcast News

Live ad clearance for mystery brand on Comedy Central

Thu, 13 Jun 13 00:00:00 +0100

We’re looking forward to working on a live ad with a difference alongside ad agency 18 Feet & Rising, for broadcast on Comedy Central next week.

At 21:10 on Monday 17^th June, the commercial break will be taken over by a group of improv-comedians from Mischief Theatre, who will respond to a product from a mystery brand that they’ll know nothing about in advance of the ad break.

Two of our clearance staff will be on hand in central London on Monday evening to provide on-site approval for the 3 minute ad, which will be broadcast only a few moments after it's shot. The final ad will then be edited into 30 second versions which will be broadcast over the rest of the year.

Jonathan Trimble, CEO of 18 Feet & Rising says: “It’s a real sink or swim moment but we have confidence that it will pay off. It’s a risky strategy but ballsy campaigns create big impact.”

Kristoffer Hammer, Head of Policy and Customer Operations here at Clearcast added: “This unique clearance is taking our bespoke clearance service to a new level. With the comedians not knowing in advance what the product is, a series of unknowns is added, which will make it really interesting for Clearcast and even more for viewers!”

If you’re interested in finding out how we can help you with a live or bespoke clearance please contact Kristoffer on 020 7339 4703.

ASA publishes 2012 Annual Report

Tue, 30 Apr 13 00:00:00 +0100

Advertising Standards Authority Annual Report 2012

ASA puts the spotlight on misleading advertising and getting a fair deal for consumers and business

The ASA have published their Annual Report for 2012 today. The report puts the spotlight on their ‘big five’ misleading advertising priorities – free trials, pricing, daily deals, testimonials and health claims – and what they’ve been doing to tackle them so that consumers and business get a fair deal.

Go to the ASA Website to see the full report.

We won Gold at the EASA best practice awards!

Fri, 19 Apr 13 00:00:00 +0100

Clearcast beats tough competition to win gold at 10th edition of EASA best practice awards

We were delighted to win the Gold Award for our CPD training programme at the European Advertising Standards Alliance (EASA) Best Practice Awards last night.

We were awarded for our work in developing professional standards in the ad industry through the re-launch of our training programme and the introduction of our Certificate Courses, a new range of qualifications aimed at introducing a new standard for TV ad compliance.

The Judges were particularly impressed by the way we had taken steps to ensure the qualification was available to as many people in the industry as possible. This included developing specialist courses for Broadcasters, Advertisers and Agencies; creating courses for a range of proficiencies and travelling to different UK locations to implement training.

Michael Haydon, Training Manager at Clearcast says: "We are thrilled to have been awarded the gold award from EASA as an acknowledgement for our comprehensive training programme. In 2012, we re-launched our training with brand new CPD Certified Courses and have been receiving fantastic feedback from delegates for over a year now and it is great that we have now been recognised on a European level with an official award!”

Congratulations to joint silver winners, the French Autorité de Régulation Professionnelle de la Publicité (ARPP) and the Advertising Standards Council of India, as well as bronze winners, the Australian Advertising Standards Bureau.

The EASA Best Practice Awards is an annual event where awards are given to outstanding advertising self-regulation bodies that have demonstrated best practice in regulating advertising on behalf of the industry in their national market in the previous year.

See full Best Practice Awards article on EASA website

More about the EASA

FIND OUT MORE ABOUT OUR AWARD WINNING TRAINING PROGRAMME!

May Bank Holiday Delivery Dates

Thu, 18 Apr 13 00:00:00 +0100

May Bank Holiday Copy Delivery Dates

The below document outlines the copy delivery/instruction dates that have been agreed between the IPA and the broadcasters for the 2013 May Bank Holiday period.

May Holiday Deadlines 2013

Please bear in mind we will be clearing to the air date, not playout or the copy delivery date.

We hope it's useful.

Harry Keen

Mon, 15 Apr 13 00:00:00 +0100

Professor Harry Keen, 1925 - 2013

We were saddened to hear the news last week that our long standing Nutrition consultant, Professor Harry Keen, had died.

He had worked with Clearcast and our predecessor organisations since 1976.

Here is a link to his Obituary on the Independent website.

Switchboard Upgrade 12th and 13th March

Tue, 12 Mar 13 00:00:00 +0000

UPDATE on Wednesday 13th March

Our phone upgrade went well last night and all phone lines are back up and running.
We now have Direct Dials which you'll find at the bottom of our email signatures and on our contact us page.

Tuesday 12th March

We wanted to let you know that we'll be upgrading our switchboard and phone system tomorrow morning (Wednesday 13th March) and as a result, there might be a temporary interruption when trying to get hold of us over the phones in the morning.

As part of this upgrade we will be implementing direct dials and details of these will be found on email footers from tomorrow as well as via our contact us page.

This also means our switchboard will need to close a little earlier than usual today (Tuesday) at 5.30pm so the upgrade can begin and from this time all phone lines will be down until the changeover is complete.

Thank you.

The TA’s first real time live operations ad

Mon, 04 Mar 13 00:00:00 +0000

There’s a first time for everything - The TA’s first real time live operations ad

We were delighted to be involved in the British Army’s first advertising campaign to be broadcast in real time from live operations recently. ITV ran a series of live 60 second ads for the Territorial Army over the last two weekends in February, which were fed straight in to London from Afghanistan.

The TA ads were logistically complex, with staff needed onsite for up to 14 hours on each of the four days involved. In total, eleven of our Copy Clearance team went over to the ITN studios over the course of the two weekends. There they worked together in shifts to watch and clear the ads as they came in, ensuring a quick turnaround for broadcast.

Emily Medhurst, Account Director at JWT says: “The process ran like clockwork (literally), with fifteen 60 second live adverts going out on national television over the two TA LIVE weekends. The response to the campaign has been fantastic so far, with extensive media coverage in the UK and across the world and thousands of people registering their interest in the TA.”

Capita and JWT wanted to demonstrate the importance of the role the Territorial Army play in the Army, as well as build awareness that the TA are recruiting now.

If you’re interested in finding out more about joining the TA, you can visit www.youtube.com/talive

If you’re interested in finding out more about live ad clearances with us, please contact Kristoffer Hammer on 020 7339 4700 ext 4703.

Spring 2013 Newsletter publishes today

Thu, 28 Feb 13 00:00:00 +0000

It's Spring time, (it really is!) which means it's time to catch up with our latest news

Our bi-annual newsletter is full to the brim, as always, but to highlight a couple of articles inside:

An update on our brand new 2013 training programme

An update on our new clearance system, CopyCentral

A closer look at what we mean by "Denigration" in ads

A bit of help with substantiation for those in the retail sector

And...Who is on our Copy Committee?

Click on the front cover image to be taken to the pdf.

You can also view our previous editions in the Newsletter Archive section of our website.

Easter Copy Delivery Dates

Mon, 25 Feb 13 00:00:00 +0000

Joint UK Broadcasters

2013 Easter Holidays

Normal Delivery

Copy Instructions should be supplied at least 2 clear working days before transmission.

Copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge. Exceptions to this norm would need to be advised for agreement to the below final deadlines.

Copy & Instructions Delivery Timetable

Airdate Copy Instructions By Copy Delivery By

Tues 26th March 21st March 21st March

Wed 27th March 22nd March 22nd March

Thu 28th March 22nd March 25th March

Fri 29th March ** 25th March 26th March

Sat 30th March 25th March 26th March

Sun 31st March 25th March 26th March

Mon 1st April ** 25th March 26th March

Tues 2nd April 26th March 26th March

Wed 3rd April 27th March 27th March

** Bank Holiday

Notes:

1 Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.

2 UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, Channel 5, Turner Broadcasting & Dolphin TV Ltd

3 Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements. (e.g. Newspapers)

Easter Copy Delivery Dates

The below document outlines the copy delivery/instruction dates that have been agreed between the IPA and the broadcasters for the 2013 Easter period.

File: easter deadlines 2013

Please bear in mind we will be clearing to the air date, not playout or the copy delivery date.

We hope it's useful.

Our TV Admin service is growing...

Thu, 14 Feb 13 00:00:00 +0000

We're expanding our TV Admin service to include Music and Artists' rights

We have recently collaborated with Adelphoi Music and Eisler Media, whose music and artists' rights services will complement our TV Admin service.

As part of our TV Admin service, Adelphoi Music will carry out song searches and provide music rights negotiations services for advertisers and agencies.

Eisler Media will source artists and set up contracts as well as negotiate artists' rights for advertisers and agencies. We will also be able to re-version ads from overseas with a UK voiceover.

Danny Turner, TV Admin Executive at Clearcast, says of the new arrangement:

"The new collaboration will enable our TV Admin service to expand even further and means we can offer our clients a more complete service, making the process of script to screen more streamlined."

Click here to find out more about our expanding TV Admin service.

More about Eisler Media

Eisler Media specialises in the production of commercials and sponsorship credits. It was established in 2012 by Helen Eisler, previously Head of Department at ITV’s Commercial Breaks, who has had many years of experience in television production, first at the BBC and then ITV. She has produced countless national & regional television campaigns, supporting advertisers such as Bhs, Disney, House of Fraser, Chupa Chups, Pukka Pies, Sports Direct, Vets4Pets and Lidl, among others. As a documentary film-maker, she received several awards.

http://eislermedia.com/

More about Adelphoi Music

Adelphoi Music is 20 years old this year, having grown from record label to one of London's most trusted and loved music production companies. Working from their central London studios, the Adelphoi Music team consists of producers and composers, all with very different musical backgrounds who can assist clients with finding the appropriate solution for any type of brief or musical requirement.

http://www.adelphoimusic.com/