News
August 2008
Free and Easy
29/08/2008
When it comes to claiming in ads that something is free it’s not always easy. Free is a powerful word in the marketing world and advertisers have to be able to show that anything claimed as free is truly that and that its cost is not included in the cost of something else a consumer... more»
When it comes to claiming in ads that something is free it’s not always easy. Free is a powerful word in the marketing world and advertisers have to be able to show that anything claimed as free is truly that and that its cost is not included in the cost of something else a consumer... more»
Environmental Claims
20/08/2008
As ever more concern is expressed about the effect of climate... more»
As ever more concern is expressed about the effect of climate... more»
Digesting the Food Rules
20/08/2008
It is now a year since the rules for Food and Soft Drinks... more»
It is now a year since the rules for Food and Soft Drinks... more»