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Questions:

1) What are the rules on using swearing or expletives in my ad?

2) Does Clearcast clear radio ads?

3) What is Ofcom?

Answers:

1) What are the rules on using swearing or expletives in my ad?

The use of bad language offends large numbers of people particularly where it is unexpected and it is not acceptable in advertising.

Further Info:

ITC Research "Delete Expletives?"

Audience attitudes towards offensive language on television and radio.

2) Does Clearcast clear radio ads?

Radio ads are cleared by the Radio Advertising Clearance Centre (RACC). For further information contact the RACC at www.racc.co.uk.

3) What is Ofcom?

Ofcom is the regulator for the UK communications industries with responsibilities across television, radio, telecommunications and wireless communications services. It is responsible for licensing UK television services on analogue and digital terrestrial, cable and satellite.