FAQ

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If you can't find the answer to your question in our FAQs, you might find it in our Welcome to Clearcast, brochure which outlines who we are and what we do. If you'd like a handy A5 sized copy sent to you, please request one from communications@clearcast.co.uk with your address details

Questions:

1) How long does it take a consultant take to get back with comments?

2) How long does clearance take?



Answers:

1) How long does it take a consultant take to get back with comments?

The aim is that our consultants will respond to an initial request for advice within a week. However, this is very much dependent on the complexity of the issue being advised on and the adequacy of the supporting evidence supplied. In order to make the process easier our consultants have developed the Claim Support Model which helps the advertiser to identify the claims with a script and attach the appropriate evidence. The Claim Support Model can be found in Clearcast Forms


2) How long does clearance take?

The time taken for script depends on its complexity. Straight forward scripts may take only a few days to approve whereas those that require in-depth analysis and, possibly, a consultant's view on technical evidence take longer. Clearcast aims to either feedback on or approve rough or clocked commercials within two days of ingestion.