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Questions:

1) What are the rules on disclaimers for vehicles?

2) Who do I contact if I have a script query?

Answers:

1) What are the rules on disclaimers for vehicles?

In principle the rules are the same as for any other sector of advertising. Supers must comply with the rules on hold duration and height so that they’re legible and their meaning is clear. There are however some elements common in car ads that require legals.

If a ‘from’ price is stated and the car shown is not for sale at the starting price you’ll need a legal stating the name of the model shown and it’s price.

If a car ad makes any claim related to its fuel consumption or emissions you’ll need to add a legal stating on what cycle and under what circumstances the figures stated are achieved.

As for other sectors, if a particular car wasn’t available in all dealerships or there was any other type of availability restriction, this would need to be stated. Similarly any conditions related to a claim in the ad such as to qualify for free servicing you must drive under 35000 miles a year, any age requirements or qualifying criteria for a warranty will need to go into a legal. Credit offers will require the usual standard credit supers.

Any key exclusions to a claim will need a legal such as delivery restrictions.

Scrappage schemes are now quite common on car deals. If the price stated in an ad is related to a scrappage discount, this must be stated as should any other important condition related to the scheme, such as owning the car for over a year.

This covers the most common issues, chat to your Clearcast contact if you have any questions.

2) Who do I contact if I have a script query?

When a Clearcast account was created you will have been allocated a Copy Group Executive who will be responsible for clearance of your script. You can find out who your Executive is by either calling our switchboard on 020 7339 4700 or inputting your Agency name in our Exec Finder on the Contact Us page. It is via this method that you can also discover who your Operations Assistant is.