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If you can't find the answer to your question in our FAQs, you might find it in our Welcome to Clearcast, brochure which outlines who we are and what we do. If you'd like a handy A5 sized copy sent to you, please request one from communications@clearcast.co.uk with your address details

Questions:

1) What does it cost to clear an ad? / Does Clearcast charge for clearing an ad?

2) What do I have to watch out for when advertising Toy Guns?

3) What are some of the copy issues I need to keep in mind when making my teleshopping ad?

4) Does Clearcast approve ads for other broadcasters?

Answers:

1) What does it cost to clear an ad? / Does Clearcast charge for clearing an ad?

Clearcast does not charge for clearing short-form ads that are of less than 5 minutes in duration and that will be aired on the channels that we clear for. If your ad is over 5 minutes in length and is being submitted for the first time, it will be subjected to a charge. More details can be found here.

We also provide a "Pitch Perfect" service for scripts that are submitted as part of a pitching process and details can be found here.

We may also clear on an ad hoc basis for broadcasters who do not subscribe to our services and these clearances are charged per submission.

2) What do I have to watch out for when advertising Toy Guns?

Toy guns may be advertised under the BCAP Code  but there are no specific rules that apply.  Care should be taken with the depiction of gun play, to avoid glamorising gun violence.  If the gun is capable of firing pellets or the like, they should not be fired at other people. As with all toys, please ensure sound effects and any other features shown are genuine and are not enhanced.  If the toy gun requires batteries that will need to be made clear in the ad.  It will also need to be priced if the toy cost more than £30.

3) What are some of the copy issues I need to keep in mind when making my teleshopping ad?

Long form/teleshopping advertisements must identify their commercial nature in optical and acoustic means immediately at the beginning and immediately at the end e.g.  "The following is (proceeding "was") a commercial presentation brought to you on behalf of X"

Advertisements must not refer to themselves in a way that might lead viewers to believe they are watching a programme. The word "show" however, is considered acceptable e.g. "Welcome to the show!"

The script must specify the purchase price and the cost of p&p in either sound or vision. If the script does not specify purchase price and the cost of p&p, then it cannot be said to include a direct offer for sale and does not qualify as teleshopping material.

More details will follow in our new Teleshopping section on our website, coming soon!

4) Does Clearcast approve ads for other broadcasters?

Clearcast offers its services to other broadcasters who wish to use them. There is a cost for this service. For further info contact the Head of Policy and Customer Operations:

kristoffer.hammer@clearcast.co.uk