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Questions:

1) Can I make a superiority claim?

2) How do I make a teleshopping ad submission?

3) How long does it take a consultant take to get back with comments?

4) Will evidence submitted in support of advertising claims be kept confidential?

Answers:

1) Can I make a superiority claim?

Superiority claims are acceptable but require robust substantiation that should include comparative data against the whole, relevant marketplace.

2) How do I make a teleshopping ad submission?

The Submission process for teleshopping scripts is exactly the same as for any other commercials. The process for the teleshopping shortform video submission is also the same as for any other commercials.

For any longform teleshopping ads (longer than five minutes), video submission is required in our Adway system and in addition, a DVD needs to be sent to Clearcast. Please ensure that you also directly contact the Clearcast Teleshopping team (Paul and Justyna) so that the status can be changed in the system from ‘awaiting tape’ to ‘new’.

Further Info:

File: Claims support

File: Testimonial form

3) How long does it take a consultant take to get back with comments?

The aim is that our consultants will respond to an initial request for advice within a week. However, this is very much dependent on the complexity of the issue being advised on and the adequacy of the supporting evidence supplied. In order to make the process easier our consultants have developed the Claim Support Model which helps the advertiser to identify the claims with a script and attach the appropriate evidence. The Claim Support Model can be found in Clearcast Forms

4) Will evidence submitted in support of advertising claims be kept confidential?

All confidential information submitted by or on behalf of advertisers will be held in confidence by Clearcast. Accordingly Clearcast will not disclose, copy, reproduce or distribute any such confidential information save only as is required in connection with the clearance and broadcasting of the commercial, except where Clearcast is required to do so by law or regulation or by governmental or competent regulatory authority.