Advertisers working with Clearcast will know that we require any claim to be accompanied by adequate support. We have developed a Claims Support Model, in an attempt to make the preparation of the supporting documentation of technically complicated dossiers easier for advertisers.

The model invites advertisers in a summary form to link any claims in the advertisement, to the visuals, voiceover and legal supers, and in a structured manner present a summary of the supporting material. The summary should not exceed three to five pages, accompanied by any supporting documentation in the appendices.

Clearcast Claim Support Guidelines

Clearcast Claim Support Model