Advertising has been described as many things from the “greatest art form of the 21^st century” to “the modern substitute for argument, its function to make the worse appear the better.” H G Wells called advertising “legalised lying”.  The fact is that since joining the industry almost six years ago I have been captivated and enthralled and constantly awed by its creativity and power and, now, I find myself invited into the heady ranks of the BACC Copy Committee.

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