As ever more concern is expressed about the effect of climate change and the need to take care of the environment, more advertisers wish to promote their "green credentials".  This is a laudable thing to do and companies are using various techniques to reduce carbon emissions, to recycle and to encourage better consideration for the environment in general.

Advertisers need, however, to ensure that great care is taken in making claims about their achievements when it comes to green claims.  Both CAP and ISBA have in recent months issued guidance to the advertising industry in relation to environmental claims.

Click here to read more.....