It is now a year since the rules for Food and Soft Drinks Advertising and Children were introduced.  The aim of the rules was to ensure that ads for foods high in fat, salt and sugar (HFSS) were not shown in or around programmes targeted at or likely to have particular appeal to children and to ensure responsible advertising of food to children.  The rules do not allow ads for HFSS products to be directed at children, to use licensed characters or to feature celebrities that are likely to appeal to children.   Ads for HFSS products are also not allowed to feature promotional offers.

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